This is a guest post by Ash Salleh from Campaign Monitor.
How often do you check your email, and where? Ask anyone this question and you may realize that most people respond with, “anytime, anywhere.” With wider access to internet connections and the ubiquity of mobile phones across demographics, checking one’s email is most likely a daily habit.
In fact, the average professional spends 2.5 hours per day checking personal emails at work. This means that even in the midst of handling work-related emails, many opt to check upon communications delivered directly to them, regardless of time. People fit it in and around their schedules. That’s encouraging for marketers who depend on email as one of their primary digital channels—you can potentially reach your audience at any given moment.