Nonprofit News

Access the latest news in the nonprofit sector.

As we monitor the news from national and public health authorities about coronavirus and follow guidelines to help slow its spread, Campbell & Company is also committed to helping our clients and the sector at large navigate financial challenges posed by the pandemic.

While the depth of COVID-19’s economic impact is hard to predict at this point, we’re encouraged to see so many organizations leveraging digital resources and technology to continue their work. Colleges and universities are moving to remote learning, conferences are going virtual, and corporations are equipping employees to work from home.

But what about fundraising? How can nonprofits remain connected to their constituents and raise the revenue their programs require in these days of social distancing? Here are four ways we recommend using digital engagement to maintain fundraising momentum—even if it means flipping the script.

Fundraising Tips, Fundraising, Blog, online fundraising

Major gift work is demanding. As a frontline fundraiser, you need to stay laser-focused on donors to build relationships, meet goals, and fund vital programs. It’s difficult to take a step back and look at the big picture—but that context can make you a better fundraiser.

How is the sector changing? What developments are impacting who gives and how they show their generosity? Do we need to change the way we raise money in response?

We distilled five of the most important trends shaping the fundraising landscape into a quick overview for our busy audience. Read on for our roundup, plus one strategy per trend to help you adapt. 

Nonprofit Trends, Fundraising Tips, Fundraising, Blog

After closing out one decade and moving into the next, the Campbell & Company executive team came together to discuss fundraising trends facing the nonprofit sector moving forward.

From recession worries to fundraising ethics to broad-based giving, Peter, Julia, and Kate commented on the challenges, opportunities, and new developments that have their attention. Read on for their insights and recommendations.

Nonprofit Trends, Fundraising Tips, Fundraising, Blog

Baubles. Trinkets. Knick knacks. Tchotchkes. These novelty items go by many names and often find their way into the hands of campaign donors once a major fundraising initiative is complete.

Most development professionals would agree: selecting a meaningful gift for campaign supporters is difficult—and at times, can feel impossible.

How do you walk the line between substantial and showy? How do you select something that donors truly want, especially seasoned philanthropists who seem to have received it all? And what can you gift to your broader base of supporters that doesn’t feel like a throwaway item?

There are no one-size-fits-all answers here, but you can turn what may feel like a perfunctory act into a meaningful stewardship opportunity. Read on for time-tested strategies to guide your selection, plus some examples to get you brainstorming.

Fundraising Tips, Fundraising, Campaigns, Blog

As philanthropy becomes an increasingly important revenue source for nonprofits and more frequent campaigns become a consistent element of the environment, organizations face a big challenge: how do you bring in more fundraising revenue while combating donor fatigue?

A strong pipeline fueled by qualification can help you balance these competing priorities.

Download our how-to guide on major gift qualification.

Fundraising Tips, Campbell & Company Research Findings, Fundraising

Earlier this year, we published Your Summertime GivingTuesday Checklist to help you prep for December 3rd from June to August. Now, it's time for a deep dive into planning! To help you every step of the way, we're re-releasing The Comprehensive Guide to GivingTuesday. 

Download The Comprehensive Guide to GivingTuesday.

Fundraising Tips, Campbell & Company Research Findings, Fundraising, online fundraising

2018 was a year of mixed results for charitable giving, influenced by a strong economy, a volatile fourth quarter for the stock market, significant tax law changes, and a complicated policy environment. How did this complex landscape impact organizations in communities across the country?

We unpacked the Giving USA 2019 report’s nuanced results in four in-person events—in Chicago, Cleveland, DC, and Milwaukee—and two webinars throughout the month of June. In all, over 1,000 nonprofit professionals attended our events and 23 speakers weighed in on the data and discussed prevailing trends.

Read on for five key themes that emerged during our National and Northwest webinars, as well as our in-person events.

Fundraising Tips, Giving USA, Fundraising, Blog

Though the U.S. economy grew at a healthy clip of 3.2 percent in the first quarter of 2019,[1] many nonprofit leaders are still left wondering: when will the next recession hit?

Philanthropic giving has long been tied to the fortunes of the economy, so we understand their worries. However, fear and panic do not make good strategic partners. The truth is, no one can say with absolute certainty what will happen and when. With that in mind, we urge you to dispense with any alarm you might feel and move into planning mode. 

Download our strategy sheet for pre-recession planning.

Fundraising Tips, Campbell & Company Research Findings, Fundraising



December 3, 2019 may be months away, but now is the time to start prepping for GivingTuesday. Use the summer to analyze last year’s efforts and plan for a giving day that meets all your goals.

The Campbell & Company Online Fundraising team created a checklist of GivingTuesday to-dos that you should focus on before fall hits. And if you’re prepping for another giving day, most of this content applies beyond GivingTuesday. Work through the checklist to set your team up for success in 2019!

Download the GivingTuesday checklist. 

Fundraising Tips, Campbell & Company Research Findings, Fundraising, online fundraising

Mid-level giving programs are an essential component of development success: they create a pipeline for major giving, prepare prospects for major gifts cultivation, and increase retention. 

Whether you’re thinking about creating a mid-level program or restructuring your current program, Campbell & Company’s partnership with MultiCare Health System provides a useful blueprint—and proves that the results are worthwhile. 

MultiCare is the largest community-based, locally governed health care system in the state of Washington. Over seven months, we worked closely with MultiCare’s development team to build a comprehensive program focused on mid-level donors.

Fundraising Tips, Healthcare Trends, Fundraising, Blog