Nonprofit News

Access the latest news in the nonprofit sector.

What’s on the horizon in 2019 for philanthropy and the nonprofit sector? We took a moment to discuss emerging trends with our executive team as the year gets going.   

Peter, Julia, and Kate shared their insights and predictions on tax reform, broad-based giving, online fundraising, and beyond. Read on for their perspective and advice for the year ahead 

Nonprofit Trends, Fundraising Tips, Fundraising, Blog

Nonprofits have wrapped up their #GivingTuesday campaigns and end-of-the-year fundraising pushes and are hitting the ground running in 2019. But before you move ahead, take a beat to examine your digital fundraising strategy.

Practically every organization has some sort of online presence, but small tweaks and additions to your digital approach could produce substantial returns in both engagement and fundraising capacity.

online fundraising, Blog, Fundraising Tips, Fundraising

As nonprofit fundraisers look at the year ahead, it’s clear that rapid changes in technology show no signs of slowing. As technology moves forward, your donors’ expectations for their online giving experiences and their behavior online change too.

While nobody can fully predict where online fundraising is going, it’s likely that these four noteworthy online fundraising trends will shape the success of your operation this year. I’d love to hear what other online trends you’re seeing. Drop a note below or send an email to me at sarah.barnes@campbellcompany.

Nonprofit Trends, Fundraising, Fundraising Tips, Blog, online fundraising

Campbell & Company teamed up with the Women’s Philanthropy Institute (WPI) at the Lilly Family School of Philanthropy to produce a four-part podcast series that combines academic research with real-world experiences and advice.

Each episode focuses on a different aspect of women’s philanthropy, sharing research findings from WPI and on-the-ground experience from a development leader and a Campbell & Company team member. Join us as we explore how gender impacts philanthropy and what you can do to build stronger relationships with your female supporters.

Our final episode focuses on outcomes—how charitable giving affects female and male donors.

Fundraising, Fundraising Tips, Podcast, Blog

Campbell & Company teamed up with the Women’s Philanthropy Institute (WPI) at the Lilly Family School of Philanthropy to produce a four-part podcast series that combines academic research with real-world experiences and advice.

Each episode focuses on a different aspect of women’s philanthropy, sharing research findings from WPI and on-the-ground experience from a development leader and a Campbell & Company team member. Join us as we explore how gender impacts philanthropy and what you can do to build stronger relationships with your female supporters.

Our third episode focuses on causes—where women and men give and how certain factors affect the causes they support.

Fundraising, Fundraising Tips, Podcast, Blog

Campbell & Company teamed up with the Women’s Philanthropy Institute (WPI) at the Lilly Family School of Philanthropy to produce a four-part podcast series that combines academic research with real-world experiences and advice.

Each episode focuses on a different aspect of women’s philanthropy, sharing research findings from WPI and on-the-ground experience from a development leader and a Campbell & Company team member. Join us as we explore how gender impacts philanthropy and what you can do to build stronger relationships with your female supporters.

Our second episode focuses on behavior—specifically how women give.

Fundraising, Fundraising Tips, Podcast, Blog

According to the M+R 2018 Benchmarks Study, total online revenue for nonprofits grew by 23 percent in 2017. With online giving becoming increasingly essential to nonprofits’ fundraising models, every organization will need to make sure giving online is easy and fast.

In my work with nonprofits, I typically see three critical yet simple tactics that can boost giving. As you read through these, feel free to email me with any questions at sarah.barnes@campbellcompany.com or weigh in below in the comments section.

Nonprofit Trends, Fundraising, Fundraising Tips, Blog, online fundraising

In my post, Three Critical (and Simple) Tactics for Boosting Your Online Fundraising, I talk about simplifying the path from clicking on your website or email to making a donation. For this blog, I want to dig in a bit more on a subject that I think makes a big difference in optimizing your email fundraising efforts AND one that I love talking about: calls to action.

CTAs are those buttons or graphics that grab donors’ attention, getting them to focus on what you want them to do. Whether you’re trying to get donations, volunteers, or signatures on a petition, call to action buttons are the number one driver of click-throughs on your emails, website, and other marketing materials, according to Campaign Monitor.

Nonprofit Trends, Fundraising, Fundraising Tips, Blog, online fundraising

Campbell & Company teamed up with the Women’s Philanthropy Institute (WPI) at the Lilly Family School of Philanthropy to produce a four-part podcast series that combines academic research with real-world experiences and advice.

Each episode focuses on a different aspect of women’s philanthropy, sharing research findings from WPI and on-the-ground experience from a development leader and a Campbell & Company team member. Join us as we explore how gender impacts philanthropy and what you can do to build stronger relationships with your female supporters.

Our first episode focuses on how demographics impact philanthropy—with an emphasis on how and why gender matters.

Fundraising, Fundraising Tips, Podcast, Blog

U.S. charitable giving surpassed the $400 billion mark in 2017, but there’s strong evidence that the number of individuals giving to nonprofits is in decline. From 2000 to 2014, the share of Americans making charitable contributions decreased by nearly 11 percent.[1]

This trend is troubling for a number of reasons, but a major concern for development shops should be their donor pipeline. If less Americans are giving to charity, how will this affect future fundraising revenue?

Download our mid-level giving maturity model to score your program.

Fundraising, Fundraising Tips, Blog