Nonprofit News

Access the latest news in the nonprofit sector.

In the rapidly-changing world of online fundraising, you should never underestimate the power of an email. According to the M+R Benchmarks 2018 Study, email accounted for 28% of online revenue in 2017, with nonprofits raising an average of $42 for every 1,000 fundraising messages sent.

Email still matters—but it’s getting more and more important to craft those messages strategically. The same study reported that response rate to fundraising emails declined by 6% in 2017. Following the same formula and crossing your fingers for better results won’t cut it.

So how can you start refining your fundraising emails? Through A/B testing.

Fundraising Tips, Fundraising, Blog, online fundraising

Studies in philanthropy often focus on the strong fundraising presence of baby boomers as well as the increasing importance of appealing to the millennial generation as a part of your development strategy. However, something that gets less attention in the philanthropic landscape and in the media is the role of Generation X, those born in the early-to-mid 1960s to the early 1980s.

As Gen X philanthropists come into their own—and we celebrate the 25th anniversary of their era-defining film “Reality Bites”—2019 is the perfect time to give this often-overlooked generation the attention it deserves.

We’ve outlined some thoughts on the matter below, but we also want to hear from you! Drop us a note in the comments section and let us know your impression of what’s working (or not working) as you think about reaching Gen X.

Nonprofit Trends, Fundraising Tips, Fundraising, Blog

Imagine: you have a donor with mega-capacity who’s been giving modestly over several years. Your prior personal outreach hasn’t yielded anything substantial, but they pick up the phone when you contact them for a routine qualification call. Through that one conversation, you learn that your organization is their top philanthropic priority, and they’re interested in meeting with your CEO.

I’m not speaking in hypotheticals—this was the recent experience of a Campbell & Company partner. Without persistent outreach and a structured qualification call program, that donor would not be in active cultivation right now.

I’ve previously written about the importance of identifying and qualifying major donors. In this article, I’m zeroing in on the qualification piece, introducing a sample structure for your qualification call program.

Fundraising Tips, Fundraising, East, Blog

Sometimes the best way to answer a question is to look at it from another perspective. Our Campbell Chats bring together our diverse team to talk about the toughest questions facing nonprofits today. By looking at these questions from several points of view, we share our expertise with each other—and with the nonprofit world!

Duncan Reilly, Marketing and Business Development Associate: Hello everyone, and welcome back to our Campbell Chats series! Today we’re going to be talking about all things campaign public phase—going through some of the big questions that institutions face when they take their campaigns public.

First question: Going public with a campaign can be a communications decision, a strategy decision, and a marketing decision as well as a fundraising decision. How do you decide when it’s time to go for it?

Fundraising Tips, Fundraising Communications, Communications Strategies, Fundraising, Campaigns, Blog

What’s on the horizon in 2019 for philanthropy and the nonprofit sector? We took a moment to discuss emerging trends with our executive team as the year gets going.   

Peter, Julia, and Kate shared their insights and predictions on tax reform, broad-based giving, online fundraising, and beyond. Read on for their perspective and advice for the year ahead 

Nonprofit Trends, Fundraising Tips, Fundraising, Blog

Nonprofits have wrapped up their #GivingTuesday campaigns and end-of-the-year fundraising pushes and are hitting the ground running in 2019. But before you move ahead, take a beat to examine your digital fundraising strategy.

Practically every organization has some sort of online presence, but small tweaks and additions to your digital approach could produce substantial returns in both engagement and fundraising capacity.

Fundraising Tips, Fundraising, Blog, online fundraising

As nonprofit fundraisers look at the year ahead, it’s clear that rapid changes in technology show no signs of slowing. As technology moves forward, your donors’ expectations for their online giving experiences and their behavior online change too.

While nobody can fully predict where online fundraising is going, it’s likely that these four noteworthy online fundraising trends will shape the success of your operation this year. I’d love to hear what other online trends you’re seeing. Drop a note below or send an email to me at sarah.barnes@campbellcompany.

Nonprofit Trends, Fundraising Tips, Fundraising, Blog, online fundraising

Campbell & Company teamed up with the Women’s Philanthropy Institute (WPI) at the Lilly Family School of Philanthropy to produce a four-part podcast series that combines academic research with real-world experiences and advice.

Each episode focuses on a different aspect of women’s philanthropy, sharing research findings from WPI and on-the-ground experience from a development leader and a Campbell & Company team member. Join us as we explore how gender impacts philanthropy and what you can do to build stronger relationships with your female supporters.

Our final episode focuses on outcomes—how charitable giving affects female and male donors.

Fundraising Tips, Fundraising, Podcast, Blog

Campbell & Company teamed up with the Women’s Philanthropy Institute (WPI) at the Lilly Family School of Philanthropy to produce a four-part podcast series that combines academic research with real-world experiences and advice.

Each episode focuses on a different aspect of women’s philanthropy, sharing research findings from WPI and on-the-ground experience from a development leader and a Campbell & Company team member. Join us as we explore how gender impacts philanthropy and what you can do to build stronger relationships with your female supporters.

Our third episode focuses on causes—where women and men give and how certain factors affect the causes they support.

Fundraising Tips, Fundraising, Podcast, Blog

Campbell & Company teamed up with the Women’s Philanthropy Institute (WPI) at the Lilly Family School of Philanthropy to produce a four-part podcast series that combines academic research with real-world experiences and advice.

Each episode focuses on a different aspect of women’s philanthropy, sharing research findings from WPI and on-the-ground experience from a development leader and a Campbell & Company team member. Join us as we explore how gender impacts philanthropy and what you can do to build stronger relationships with your female supporters.

Our second episode focuses on behavior—specifically how women give.

Fundraising Tips, Fundraising, Podcast, Blog