Here’s a simple truth: your story matters, but its packaging can make or break its impact. The right case materials have a special kind of power; they can give fundraisers a confidence boost, get volunteers excited, and encourage donor prospects to lean-in. But unlocking these meant-to-be materials requires organizations to take a breath, step back, and strategize.
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The nonprofit annual report. An age-old method to communicate how your organization made an impact over the past year, honor those who helped along the way, and connect with your closest supporters.
At a time when you have more communication vehicles to choose from than ever before, this traditional tactic can still move the needle. We’ve worked with organizations across the nonprofit sector to write and produce annual reports, and we’ve seen firsthand how they can inspire donors.
But what are the best practices for creating an annual report? How should your organization tackle the valuable opportunity an annual report presents—a chance to develop a compelling creative piece that expresses your mission and highlights your successes to your closest supporters?
The Chronicle of Philanthropy recently published an article by our team, focusing on how nonprofits are embracing change and experimenting with technology—from donor analytics to social media and more.
“Technology will increasingly play an important role in philanthropy, explains Peter Fissinger, President & CEO of Campbell & Company. “By viewing it as an opportunity rather than a threat to the status quo, organizations can realize their full potential to advance their fundraising programs and their missions.”
It’s not a complicated question: why give? (And if it leads you to complicated answers, your work may not be done.) Yet simple as the task may be, case development challenges us to probe the depths of our donors’ hearts and minds and capture the essence of our mission and work in a clear and straightforward proposition that anyone can understand.