Nonprofit News

Access the latest news in the nonprofit sector.

These past months have been filled with so much learning: we’ve become Zoom experts, virtual party planners, and even ad hoc teachers for our children.  

The Campbell & Company team has picked up some new skills that have staying power long after the quarantine ends. Through practice, trial, and perhaps a bit of error, we’ve learned how to run a well-oiled virtual volunteer meeting, and we wanted to share the wealth. Read on for 10 tips to help you run your next virtual meeting with your board or fundraising committee.

Fundraising Tips, Fundraising, Blog

According to Giving USA 2020: The Annual Report on Philanthropy, U.S. charitable giving reached $449.64 billion in 2019, a 4.2 percent increase in current dollars over 2018. Total giving in 2017, 2018, and 2019 represent the three highest levels on record.

In 2019, individuals drove this generosity, buoyed by a robust economic environment. The S&P 500 soared 28.9 percent over 2018,[1] while disposable personal income increased 4.3 percent[2] and GDP grew 4.1 percent,[3] all in current dollars. These three economic indicators are closely tied to charitable giving, paving the way for strong growth in giving in 2019.

Nonprofit Trends, Nonprofit News, Giving USA, Fundraising, Blog

COVID-19 shook up our plans this spring in a big way, and it will continue to affect our daily lives and work for months to come. As states have begun to re-open, they have adopted new measures to limit crowds, maintain social distancing, and keep people healthy.

These changes—and the impossibility of predicting exactly how they will impact individual behavior—are causing many nonprofits to ask: What should we do about our fall fundraising events? If your organization relies on fall events to generate revenue, now is the time to create a plan.

This means choosing between three pathways:

  1. Moving forward with an in-person event that will inevitably look and feel different from past years, with a contingency plan to go virtual on short notice if necessary
  2. Proactively moving the event to a virtual platform
  3. Canceling the event and identifying another means for securing the needed revenue

Read on to learn about three steps we suggest you take before deciding on a pathway and review a list of considerations to guide you once you’ve chosen.

Fundraising Tips, Fundraising, Blog

For almost every nonprofit organization, COVID-19 has placed a strain on essential resources in one way or another. Some are fighting to remain viable in the face of a total shutdown of their operating model. Others are experiencing skyrocketing demand and an outpouring of generosity from their communities. Still more are somewhere in the middle.

What all organizations have in common, though, is continued pressure to raise money at or above previous levels, all while trying to conserve resources in an uncertain environment.

To thread the needle between increased fundraising needs and scarce resources to meet those needs, you’ll need to think critically. Our Strategic Information Services team recently shared a process all organizations can follow—in as little as three weeks—to develop a crisis fundraising strategy using their donor data.

Beyond following that all-purpose process, we recommend using an approach tailored to the way the pandemic has impacted your organization. Below, we walk through fundraising approaches designed for organizations facing three different realities:

  • “We are fighting to survive.”
  • “This is our moment.”
  • “We’re not on the front lines, and we’re not sure what we should be doing.”

Fundraising Tips, Fundraising, Blog

In recent weeks, every nonprofit organization in the country has grappled with new challenges. While these challenges differ from sector to sector and from region to region, for most organizations, business as usual is no longer possible.

With that in mind, your fundraising strategies don’t need to be put on pause, but they do need to shift. Outreach to your top supporters should keep happening (over the phone and videoconferencing) with strategies that reflect the current moment. Simultaneously, organizations that have the bandwidth should plan for what comes next, identifying prospects to cultivate now for asks later.

For most organizations, the challenge will be using limited resources effectively. To rise to the moment, we recommend a three-stage process—get ready, get set, go!—which any organization can execute in as little as three weeks. While this process will involve your entire team, success will allow you to secure gifts now and build capacity for the long term.

Strategic Information Services, Fundraising Tips, Fundraising, Blog

A great deal has changed over the last two months, and our schools have been the epicenter of so much upheaval and adaptation. As development professionals, we need to support our independent school communities by checking in, asking for feedback, involving volunteers where we can, and helping to plan culmination celebrations.

While we steward our communities today, we also need to prepare for a 2020-2021 school year that is shaping up to look very different from the past. Below, we walk through several ways you can manage uncertainty and set the stage for a successful year, from new family engagement to fundraising planning.

Independent Schools, Strategic Information Services, Fundraising Tips, Fundraising, Blog

Many organizations that are directly responding to elevated community needs are seeing an influx of donors during the COVID-19 crisis. This includes (but isn’t limited to) hospitals and health providers, food banks, organizations working on equitable technology access for students, and organizations addressing domestic violence and homelessness.

Responding to donors during this chaotic time can be challenging—but bringing them into your community will be critical.

Fundraising Tips, Fundraising, Blog

Fundraisers are adapting quickly to these unprecedented times—adjusting fundraising strategies, recalibrating goals, and engaging prospects creatively. At the same time, boards and volunteer leaders want to know how organizations are accounting for the current climate.

What is the projected fundraising revenue for this fiscal year? How will the current environment affect our campaign projections? How are you engaging supporters when you can’t meet in person? What changes are you making to fundraising goals for the next fiscal year?  

Campbell & Company developed a new software product, Beam Insights, that helps leaders make fundraising plans for a strong future.

Campbell & Company News, Strategic Information Services, Fundraising, Blog

Whether you’re beginning your campaign, ready for your public phase launch, or somewhere in between, your organization is grappling with tough questions right now. You’re likely wondering how the COVID-19 pandemic and a possible economic downturn will impact your fundraising campaign and what steps you should take to adapt.

While this is an unprecedented time, we can navigate the current environment by looking back at lessons from other challenging times and doubling down on campaign fundamentals. We shared three key recommendations below to help set up your campaign for continued success.

Fundraising Tips, Fundraising, Campaigns, Blog

As nonprofit organizations respond to the COVID-19 pandemic, the need for funding is increasing. Organizations must continue soliciting donors to fill funding gaps while respecting the current economic climate.

In response to this time of need, GivingTuesday is launching another international day of giving: #GivingTuesdayNow. Scheduled for May 5, 2020, this emergency response aims to drive philanthropy to nonprofits that are serving our communities during this global crisis.  

Your organization may be deciding whether to participate in this special day of giving, dedicating finite resources to planning and day-of management. Use our recommendations below to guide your decision-making process and make the most of #GivingTuesdayNow if you do opt in.  

Fundraising Tips, Fundraising, Blog, online fundraising