Nonprofit News

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Qualification—the active dialogue with a prospect that helps you better understand their capacity, linkage, interest, and inclination to support your organization—is an increasingly important component of an effective fundraising program.

But despite its inherent value, few organizations dedicate the time and resources to create a qualification program—or implement qualification activities—grounded in best practices. To address this gap, Campbell & Company spoke with organizations across sectors with a range of qualification experience and practices. 

Download Qualifying Donors, a research study. 

Fundraising Tips, Campbell & Company Research Findings, Fundraising

COVID-19 has challenged nonprofits like never before—and nonprofits have risen to the occasion in their own unique ways.

In this podcast series, we explore how nonprofits are adapting their fundraising strategies to a difficult moment. We sat down (virtually, of course) with leaders from across the sector to hear what they have been doing and what they have learned. Follow us as we discover strategies that have helped a diverse array of organizations survive and thrive during a challenging time. 

Our first episode features Campbell & Company Senior Consultant Elizabeth Suffredin Boyle speaking with Josh Hale, President and CEO of Big Shoulders Fund.

Fundraising Tips, Fundraising, Podcast, Blog

Updated, accurate prospect and donor data supports campaign and major gift success. Understanding where your prospects are in the relationship management cycle, their philanthropic capacity, and recent giving can inform important strategies to get you closer to your goals.

As you plan and execute a fundraising initiative or campaign, prospect and donor data will play a critical role in each phase of the process—and our fundraising planning software Beam Insights can help you along the way. Beam Insights analyzes information from your database and displays it in an easy-to-understand format.

Strategic Information Services, Fundraising Tips, Fundraising, Campaigns, Blog, Beam Insights

As we inch closer to the end of the year, it's time to start thinking about GivingTuesday. To this end, we published advice to help you navigate GivingTuesday during the COVID-19 pandemic. We're also re-releasing our Comprehensive Guide to GivingTuesday to give you 360° planning support ahead of the big day.

Download our Comprehensive Guide to GivingTuesday.

Fundraising Tips, Campbell & Company Research Findings, Fundraising, online fundraising

With fall right around the corner, development teams are starting to gear up for end-of-year fundraising. Since 2012, GivingTuesday has grown into an important part of the year-end push for many organizations around the country and across the globe.

But in such an unprecedented year, will GivingTuesday look different—and should your approach change? To help your team prepare and pivot, we answered four FAQs related to navigating GivingTuesday during the COVID-19 pandemic.

Fundraising Tips, Fundraising, Blog, online fundraising

Successful fundraising balances the art of persuasion and the science of behavior. The art, crafting a compelling case for support that can persuade a potential donor to invest, complements the science, understanding the donor’s giving patterns, interests, and financial capacity to give.

The art is learned over time as a fundraiser grows in their experience; the science, especially in understanding donor capacity, is right at our fingertips—we just need to know how to find it. Data analytics is at the heart of understanding donor capacity, and you do not have to be a data expert to access this information.

Strategic Information Services, Fundraising Tips, Fundraising, Blog, Beam Insights

Over the past several months, many organizations have seen an influx of new donors. Organizations focused on racial justice. Social service agencies. Hospitals. The list goes on. If your organization has experienced an uptick in support, we encourage you to first focus on retaining these supporters beyond the crisis moment.

As you work to make a strong first impression, engage donors meaningfully, and quickly renew them, consider future upgrades. Which of your new supporters have the potential to become major donors down the road, and where should you place your focus?

Fundraising Tips, Fundraising, Blog, Beam Insights

These past months have been filled with so much learning: we’ve become Zoom experts, virtual party planners, and even ad hoc teachers for our children.  

The Campbell & Company team has picked up some new skills that have staying power long after the quarantine ends. Through practice, trial, and perhaps a bit of error, we’ve learned how to run a well-oiled virtual volunteer meeting, and we wanted to share the wealth. Read on for 10 tips to help you run your next virtual meeting with your board or fundraising committee.

Fundraising Tips, Fundraising, Blog

According to Giving USA 2020: The Annual Report on Philanthropy, U.S. charitable giving reached $449.64 billion in 2019, a 4.2 percent increase in current dollars over 2018. Total giving in 2017, 2018, and 2019 represent the three highest levels on record.

In 2019, individuals drove this generosity, buoyed by a robust economic environment. The S&P 500 soared 28.9 percent over 2018,[1] while disposable personal income increased 4.3 percent[2] and GDP grew 4.1 percent,[3] all in current dollars. These three economic indicators are closely tied to charitable giving, paving the way for strong growth in giving in 2019.

Nonprofit Trends, Nonprofit News, Giving USA, Fundraising, Blog