Nonprofit News

Access the latest news in the nonprofit sector.

The past three years have brought significant change to the environmental sector. From 2016 to 2018, giving to environment/animals organizations increased at a higher rate than total charitable giving in the United States: 13.5 percent versus 7.9 percent in current dollars, respectively.[1]

Following the 2016 presidential election, many high-profile organizations in this space experienced elevated levels of giving and an influx of new donors—a phenomenon popularly termed the “Trump bump.”

Download 2019 State of the Environmental Sector, a research study. 

Campbell & Company Research Findings, Fundraising, Environment & Conservation Trends

2018 was a year of mixed results for charitable giving, influenced by a strong economy, a volatile fourth quarter for the stock market, significant tax law changes, and a complicated policy environment. How did this complex landscape impact organizations in communities across the country?

We unpacked the Giving USA 2019 report’s nuanced results in four in-person events—in Chicago, Cleveland, DC, and Milwaukee—and two webinars throughout the month of June. In all, over 1,000 nonprofit professionals attended our events and 23 speakers weighed in on the data and discussed prevailing trends.

Read on for five key themes that emerged during our National and Northwest webinars, as well as our in-person events.

Fundraising Tips, Giving USA, Fundraising, Blog

Though the U.S. economy grew at a healthy clip of 3.2 percent in the first quarter of 2019,[1] many nonprofit leaders are still left wondering: when will the next recession hit?

Philanthropic giving has long been tied to the fortunes of the economy, so we understand their worries. However, fear and panic do not make good strategic partners. The truth is, no one can say with absolute certainty what will happen and when. With that in mind, we urge you to dispense with any alarm you might feel and move into planning mode. 

Download our strategy sheet for pre-recession planning.

Fundraising Tips, Campbell & Company Research Findings, Fundraising

According to Giving USA 2019: The Annual Report on Philanthropy, charitable giving in the United States reached $427.71 billion in 2018. This represents a slight increase of 0.7 percent in current dollars and a decline of 1.7 percent when adjusted for inflation. Following four years of steady growth in giving, these mixed results for 2018 reflect a complex giving environment, influenced by economic conditions, public policy, and significant tax law changes.

Nonprofit Trends, Nonprofit News, Giving USA, Fundraising, Video, Blog



December 3, 2019 may be months away, but now is the time to start prepping for GivingTuesday. Use the summer to analyze last year’s efforts and plan for a giving day that meets all your goals.

The Campbell & Company Online Fundraising team created a checklist of GivingTuesday to-dos that you should focus on before fall hits. And if you’re prepping for another giving day, most of this content applies beyond GivingTuesday. Work through the checklist to set your team up for success in 2019!

Download the GivingTuesday checklist. 

Fundraising Tips, Campbell & Company Research Findings, Fundraising, online fundraising

Mid-level giving programs are an essential component of development success: they create a pipeline for major giving, prepare prospects for major gifts cultivation, and increase retention. 

Whether you’re thinking about creating a mid-level program or restructuring your current program, Campbell & Company’s partnership with MultiCare Health System provides a useful blueprint—and proves that the results are worthwhile. 

MultiCare is the largest community-based, locally governed health care system in the state of Washington. Over seven months, we worked closely with MultiCare’s development team to build a comprehensive program focused on mid-level donors.

Fundraising Tips, Healthcare Trends, Fundraising, Blog

Donor-advised funds. Fundraisers across the nonprofit sector see enormous opportunity in this increasingly popular giving vehicle, but many don't feel confident in their knowledge of DAFs.

In recent months, we shared introductory information on donor-advised funds, we advised on how to engage DAF holders, and we hosted a webinar to explore the latest trends in donor-advised funds

During that webinar, our panelists received many insightful questions from the over 250 fundraising and nonprofit professionals in attendance. Our team compiled the most common questions and shared quick answers to help fundraisers understand DAFs and incorporate them into development strategies. 

Download donor-advised fund FAQs.

Fundraising Tips, Campbell & Company Research Findings, Fundraising

The specter of tax reform has been looming over development programs since the passage of the Tax Cuts and Jobs Act in December 2017, but has it made an impact so far?

There’s been plenty of speculation about how these tax changes—especially nearly doubling the standard deduction—may have affected giving in 2018, and the national nonprofit community is deeply concerned. “In the face of diminishing broad-based giving, it’s even more important to monitor how tax reform is impacting the average donor choosing to make a gift,” noted President and CEO Peter Fissinger of Campbell & Company.

Nonprofit Trends, Nonprofit News, Campbell & Company Research Findings, Fundraising

In the rapidly-changing world of online fundraising, you should never underestimate the power of an email. According to the M+R Benchmarks 2018 Study, email accounted for 28% of online revenue in 2017, with nonprofits raising an average of $42 for every 1,000 fundraising messages sent.

Email still matters—but it’s getting more and more important to craft those messages strategically. The same study reported that response rate to fundraising emails declined by 6% in 2017. Following the same formula and crossing your fingers for better results won’t cut it.

So how can you start refining your fundraising emails? Through A/B testing.

Fundraising Tips, Fundraising, Blog, online fundraising

Studies in philanthropy often focus on the strong fundraising presence of baby boomers as well as the increasing importance of appealing to the millennial generation as a part of your development strategy. However, something that gets less attention in the philanthropic landscape and in the media is the role of Generation X, those born in the early-to-mid 1960s to the early 1980s.

As Gen X philanthropists come into their own—and we celebrate the 25th anniversary of their era-defining film “Reality Bites”—2019 is the perfect time to give this often-overlooked generation the attention it deserves.

We’ve outlined some thoughts on the matter below, but we also want to hear from you! Drop us a note in the comments section and let us know your impression of what’s working (or not working) as you think about reaching Gen X.

Nonprofit Trends, Fundraising Tips, Fundraising, Blog