Nonprofit News

Access the latest news in the nonprofit sector.

When news broke here in Seattle that a local hospital had offered last-minute vaccine spots to its age-eligible major donors, the most surprising thing to me was how surprised people were.

Shortly thereafter, we learned that several other hospitals in the area, as well as others across the country, had offered similar access to VIP donors, and it became clear that this was not simply a bad decision by a single team or a taken-out-of-context issue more rooted in optics than ethics.

Fundraising, Blog

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Well folks, the end of 2020 is in sight. 

We’ve made our way through all 100 months of the year, wave after wave of Covid-19and one massive election counted and recounted a dozen times

Working from our homes and closets, we’ve moved our whole fundraising, communications, and event strategies online with a combination of brilliant strategic maneuvering and absolute freestyling. 

Over here on the Campbell Communications team, we’ve worked with our colleagues to navigate as many different client quandaries and creative challenges as there are stars in the nonprofit skythrown together this article series on an educated whim, and put out 25 or so articles and a half dozen webinars. 

So, what have we learned? Apart from the fact that we all need a nap. 

Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

To guide your major gift team as they navigate uncertainty, we compiled an article collection that explores how to make the most of the four pillars of major gift fundraising—Leadership, Staff & Systems, Case for Support, and Donor Engagement—in times of crisis.

If your organization is navigating a challenging situation, we know now more than ever is the time to stick to your mission and implement best practices. In this collection, we share strategies to help build relationships, leverage donor data, tweak donor communications, and retain high-performing fundraisers.

Download the article collection.

Fundraising Tips, Campbell & Company Research Findings, Fundraising


COVID-19 has challenged nonprofits like never before—and nonprofits have risen to the occasion in their own unique ways.

In this podcast series, we explore how nonprofits are adapting their fundraising strategies to a difficult moment. We sat down (virtually, of course) with leaders from across the sector to hear what they have been doing and what they have learned. Follow us as we discover strategies that have helped a diverse array of organizations survive and thrive during a challenging time. 

Our fifth episode features Campbell & Company Vice President and Director, East Region Christina Yoon, PhD speaking with Bruce Lederman, President and Chief Executive Officer for Charles E. Smith Life Communities.

Fundraising Tips, Fundraising, Podcast, Blog


COVID-19 has challenged nonprofits like never before—and nonprofits have risen to the occasion in their own unique ways.

In this podcast series, we explore how nonprofits are adapting their fundraising strategies to a difficult moment. We sat down (virtually, of course) with leaders from across the sector to hear what they have been doing and what they have learned. Follow us as we discover strategies that have helped a diverse array of organizations survive and thrive during a challenging time. 

Our fourth episode features Campbell & Company Vice President and Director, East Region Christina Yoon, PhD speaking with Jenn Brunner, Director of Advancement for the Children's Science Center.

Fundraising Tips, Fundraising, Podcast, Blog

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Say it with me: I’m a writer.

Sure, fundraising requires much more than putting pen to paper: the charisma to build relationships, the knack for deftly navigating a database, and the courage to ask for money.

But perhaps the most unsung skill of a fundraiser-in-the-trenches is the language we speak every day on the Communications team at Campbell & Company: writing.

Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


It’s morning in the Eastern time zone on November 4th, 2020. As I am writing this, I have no idea who the next president will be.

There was just some late—sorry, early-breaking news that sounds good for my guy, but all of this is closer and less clear than I’d like it to be. This feeling is familiar—the topsy-turvy sense of reality, the disappointment with friends and family who don’t see eye-to-eye.

By now, you’ve probably guessed my political leanings, but you almost certainly haven’t guessed something else: I’m feeling (slightly) cooler and calmer than I did in 2016. I know—I’m a little surprised myself.

Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


“I’m not sure if our campaign is sexy enough.”

I can hardly count how many times I’ve heard this worry from a client over the years—a potentially self-defeating apprehension that their campaign isn’t exciting, sparkly, or new-and-different enough to attract serious consideration from donors.

We can all picture the kind of campaign they’re imagining—the glitzy temple-building project where you get a name-brand architect, recruit all the biggest names in town to your committee, print a 30-page brochure with bold statements over gorgeous renderings, and build a landmark new building that you probably can’t afford to operate and might glimmer-glamour you to the brink of insolvency in the next recession.

Those campaigns sure can be fun. But they were never more than a highly visible fraction of successful campaigns to begin with, and their true heyday was probably all the way back before the Great Recession.

They certainly aren’t going to be the norm when we emerge from our bunkers and cautiously begin planning the first wave of post-pandemic campaigns.

Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series