Nonprofit News

Access the latest news in the nonprofit sector.

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


“Systems change” isn’t just for the wonks anymore. It’s the aquarium taking on the systems that threaten marine life. It’s the food bank that’s not just feeding people, but taking on the broken food system behind pervasive hunger. And it’s every organization, staff member, and donor learning the difference between a racist uncle and the broader structures, policies, and institutions that harm Black people en masse.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


About this time four years ago, I was wringing my hands over what to say in a pair of what-if year-end appeal templates.

The “what if” giving me pause was imagining a Trump victory in the upcoming election, an outcome that many thought improbable at the time. But I was in the midst of a fascinating research project on fundraising within the LGBTQ movement, and we needed to be prepared for either possibility so that the appeals for four LGBTQ community centers could drop quickly after election night.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Language is admittedly subjective.

And perhaps you’re ready to defend the maxim that any writing decision is best when it's informed by the particular audience, medium, or context at hand. (I get it—my college English professor's pleas to "Consider your audience!" are ringing in my ears to this day.)

But in the nonprofit sector, some verbs really are better than others.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


One perennial curiosity of the nonprofit world is: why—in a sector full of missions that change lives and lift up communities, unfold the limitless potential in every person, and channel our most humane instincts into profound impact—do we write so much boring stuff about excellence?

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


One of the most fundamental questions every case for support must answer is “Why now?” Why is this urgent? Why do I need to make a gift I wasn’t planning to make?

Having a good answer to these questions elevates missions and projects from “nice to have” to “must do now,” and opens the door for prospects to consider gifts they wouldn’t have thought of before.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


“You all need to take Fundraising 101.”

It was a tense meeting after a tense day within the broader context of a tense relationship between those of us on the program side and the fundraisers. Still, I was surprised. Is this how colleagues are supposed to talk to one another? Aren’t we on the same team? Sometimes it was hard to tell.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


If we needed a slogan for the Campbell & Company case development methodology, we might think about borrowing from the rich intellectual tradition of pizza delivery and promise clients a piping hot case for support in six messages or less.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Jargon.

It’s the inspiration for a hundred too-accurate lists of “Words and Phrases Everyone Should Please Stop Using ASAP,” the incomprehensible (but extremely accurate) technical terminology we tune out during all-staff meetings, and the verbal tic we all have that makes us wince as soon as we hear it.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


When we do our Fundraising Communications webinars every year, one of the most common questions we receive in Q&A is “do I need different cases for different donor audiences (alumni, parents, corporations, foundations, etc.)?

The answer to that question is “ehhhhhh”—basically, don’t waste time worrying about that until you’ve done all the work to produce one really great, really versatile case for support that works for a variety of uses and audiences. But there is another sense in which, yes, you do need multiple cases in your campaign. Not across audience segments, but across time.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Nothing conveys the true meaning, impact, and weight of your mission like the words of the actual people who benefit from your work every day. It’s not just a good way to engage and move your audience—it’s the best way to ensure they hear directly from the people who understand your mission best.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series