Nonprofit News

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Sometimes the best way to answer a question is to look at it from another perspective. Our Campbell Chats bring together our diverse team to talk about the toughest questions facing nonprofits today. By looking at these questions from several points of view, we share our expertise with each other—and with the nonprofit world!

Duncan Reilly, Marketing and Business Development Associate: Welcome! Today we’re focusing on one broader topic: Arts organizations’ membership programs and how they integrate with major giving programs.

First question: what keeps membership and major gifts teams from working together? Are they just talking past each other or is something else going on?

Charlotte Cottier, Senior Consultant, Communications: I feel like it’s an issue of different goals. Attendance vs. relationships and major gifts.


Taylor Schmidt, Consultant, Strategic Information Services: I agree with Charlotte. From a data perspective, working with a large population of members in aggregate can be very different than working with a smaller population of major donors in someone's portfolio where there are one-on-one relationships that take place (mostly) outside of a database.

Cassie Carter, Senior Consultant: I think that the membership staff fear that the patrons will be insulted if they get asked to give, so they want to set up a firewall.

 

Fundraising, Communications Strategies, Fundraising Tips, Arts & Culture Trends, Strategic Information Services, Annual Giving, Executive Search

The nonprofit annual report. An age-old method to communicate how your organization made an impact over the past year, honor those who helped along the way, and connect with your closest supporters 

At a time when you have more communication vehicles to choose from than ever before, this traditional tactic can still move the needle. We’ve worked with organizations across the nonprofit sector to write and produce annual reports, and we’ve seen firsthand how they can inspire donors 

But what are the best practices for creating an annual report? How should your organization tackle the valuable opportunity an annual report presents—a chance to develop a compelling creative piece that expresses your mission and highlights your successes to your closest supporters 

Communications Strategies, Fundraising Communications

Our Vice President Christina Yoon, Ph.D., recently wrote about our firm’s experience partnering with The Children’s Inn at NIH on a case development initiative, led by our Communications Consultants Charlotte Cottier and Susannah Young. She will present on this topic at the Bridge to Integrated Marketing and Fundraising Conference on August 3rd with The Inn’s CEO Jennie Lucca and Chief Development and Communications Officer Fern Stone.

Communications Strategies, East

After finishing a delicious meal with family and friends at a local Chinese restaurant, I was anxiously awaiting the routine passing of the fortune cookies. It’s always entertaining to learn about what my future might hold, or what pearls of wisdom the fortune might share. So I hurriedly opened my fortune to see what I might learn about myself. I had to read it a couple of times, because I just didn’t understand what it was telling me. It read: “It is not your character to give.”

Nonprofit Trends, Fundraising Tips, Fundraising Communications, Communications Strategies, Fundraising, West Region

Case development offers an excellent (if generally unwanted) lesson in the difference between “simple” and “easy.”

It’s not a complicated question: why give? (And if it leads you to complicated answers, your work may not be done.) Yet simple as the task may be, case development challenges us to probe the depths of our donors’ hearts and minds and capture the essence of our mission and work in a clear and straightforward proposition that anyone can understand.

Campbell & Company News, Annual Giving, Communications Strategies