Here’s a simple truth: your story matters, but its packaging can make or break its impact. The right case materials have a special kind of power; they can give fundraisers a confidence boost, get volunteers excited, and encourage donor prospects to lean-in. But unlocking these meant-to-be materials requires organizations to take a breath, step back, and strategize.
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Sometimes the best way to answer a question is to look at it from another perspective. Our Campbell Chats bring together our diverse team to talk about the toughest questions facing nonprofits today. By looking at these questions from several points of view, we share our expertise with each other—and with the nonprofit world!
Duncan Reilly, Marketing and Business Development Associate: Welcome! Today we’re focusing on one broader topic: Arts organizations’ membership programs and how they integrate with major giving programs.
First question: what keeps membership and major gifts teams from working together? Are they just talking past each other or is something else going on?
The nonprofit annual report. An age-old method to communicate how your organization made an impact over the past year, honor those who helped along the way, and connect with your closest supporters.
At a time when you have more communication vehicles to choose from than ever before, this traditional tactic can still move the needle. We’ve worked with organizations across the nonprofit sector to write and produce annual reports, and we’ve seen firsthand how they can inspire donors.
But what are the best practices for creating an annual report? How should your organization tackle the valuable opportunity an annual report presents—a chance to develop a compelling creative piece that expresses your mission and highlights your successes to your closest supporters?
Our Vice President Christina Yoon, Ph.D., recently wrote about our firm’s experience partnering with The Children’s Inn at NIH on a case development initiative, led by our Communications Consultants Charlotte Cottier and Susannah Young. She will present on this topic at the Bridge to Integrated Marketing and Fundraising Conference on August 3rd with The Inn’s CEO Jennie Lucca and Chief Development and Communications Officer Fern Stone.
Donors are saturated with communication from nonprofits—by mail, phone, email, and social media. With so many important issues and compelling cases, connecting with your donors in a meaningful way is critical. Healthcare institutions have a unique opportunity because donors—and prospects—are deeply embedded in the culture of the organization through the patient and family experience. Leveraging this connection can increase annual giving for both short-term success and long-term stability.
It’s not a complicated question: why give? (And if it leads you to complicated answers, your work may not be done.) Yet simple as the task may be, case development challenges us to probe the depths of our donors’ hearts and minds and capture the essence of our mission and work in a clear and straightforward proposition that anyone can understand.