Nonprofit News

Qualification—the active dialogue with a prospect that helps you better understand their capacity, linkage, interest, and inclination to support your organization—is an increasingly important component of an effective fundraising program.

But despite its inherent value, few organizations dedicate the time and resources to create a qualification program—or implement qualification activities—grounded in best practices. To address this gap, Campbell & Company spoke with organizations across sectors with a range of qualification experience and practices. 

Download Qualifying Donors, a research study. 

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COVID-19 has altered the way we connect and forced us to reimagine how to engage alumni, parents, and donors. Shelter-in-place mandates across much of the country led to innovative ways of staying in touch and engaged through digital channels. As regions begin to reopen, but still with social distancing measures and limited capacity for gatherings, higher education institutions are rethinking their engagement strategies for the remainder of 2020.

Download our new resource: Creative Digital Engagement Strategies for Colleges and Universities.

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As philanthropy becomes an increasingly important revenue source for nonprofits and more frequent campaigns become a consistent element of the environment, organizations face a big challenge: how do you bring in more fundraising revenue while combating donor fatigue?

A strong pipeline fueled by qualification can help you balance these competing priorities.

Download our how-to guide on major gift qualification.

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How do I build relationships with alumni? Every higher education institution is grappling with this question, from the largest public universities to the smallest liberal arts colleges.

Campbell & Company addressed this challenge in the 2018 study, “Alumni Engagement: Best Practices for Building Long-Term Relationships,” and our team continues to focus on creative solutions to the alumni engagement question. While there are no silver bullets, applying best practices from online fundraising to your alumni engagement efforts can help move the needle.

Download our strategy sheet to engage alumni online.

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The past three years have brought significant change to the environmental sector. From 2016 to 2018, giving to environment/animals organizations increased at a higher rate than total charitable giving in the United States: 13.5 percent versus 7.9 percent in current dollars, respectively.^[1]

Following the 2016 presidential election, many high-profile organizations in this space experienced elevated levels of giving and an influx of new donors—a phenomenon popularly termed the “Trump bump.”

Download 2019 State of the Environmental Sector, a research study. 

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Though the U.S. economy grew at a healthy clip of 3.2 percent in the first quarter of 2019,^[1] many nonprofit leaders are still left wondering: when will the next recession hit?

Philanthropic giving has long been tied to the fortunes of the economy, so we understand their worries. However, fear and panic do not make good strategic partners. The truth is, no one can say with absolute certainty what will happen and when. With that in mind, we urge you to dispense with any alarm you might feel and move into planning mode. 

Download our strategy sheet for pre-recession planning.

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December 3, 2019 may be months away, but now is the time to start prepping for GivingTuesday. Use the summer to analyze last year’s efforts and plan for a giving day that meets all your goals.

The Campbell & Company Online Fundraising team created a checklist of GivingTuesday to-dos that you should focus on before fall hits. And if you’re prepping for another giving day, most of this content applies beyond GivingTuesday. Work through the checklist to set your team up for success in 2019!

Download the GivingTuesday checklist. 

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Donor-advised funds. Fundraisers across the nonprofit sector see enormous opportunity in this increasingly popular giving vehicle, but many don't feel confident in their knowledge of DAFs.

In recent months, we shared introductory information on donor-advised funds, we advised on how to engage DAF holders, and we hosted a webinar to explore the latest trends in donor-advised funds. 

During that webinar, our panelists received many insightful questions from the over 250 fundraising and nonprofit professionals in attendance. Our team compiled the most common questions and shared quick answers to help fundraisers understand DAFs and incorporate them into development strategies. 

Download donor-advised fund FAQs.

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