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You’re midway through a major fundraising campaign, and it’s time to take stock. Are you still on track to reach your goals? What course corrections do you need to make to your campaign plan? And what does a path to success really look like at this stage? 

Chances are, you started out with a solid plan at the beginning of the campaign. You invested time and resources to gauge stakeholder interest and develop a document to guide you through the unknown ahead. But halfway through, circumstances may have changed, and staff are often looking at the all-important campaign plan less and less. It’s time to refresh your strategy so it remains relevant 

Strategic Information Services, Fundraising, Campaigns, Blog

In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10 campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our last episode in the series features Kate Roosevelt speaking with Erin Culbertson, Director of Development at Seattle Academy

Fundraising, Fundraising Tips, Podcast, Campaigns, Northwest

In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10 campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our fifth episode in the series features Aggie Sweeney speaking with Erin Graham, Chief Operating Officer at the Oregon Museum of Science and Industry (OMSI).

Fundraising, Fundraising Tips, Podcast, Campaigns, Northwest

In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10 campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our fourth episode in the series features Vice President James Plourde speaking with Vice President Dori Young of the Foundations of MultiCare and Executive Director Kristin Barsness of the Mary Bridge Children’s Foundation (part of the MultiCare Health System). 

Fundraising, Fundraising Tips, Podcast, Campaigns, Northwest

In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10 campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our third episode in the series features Kate Roosevelt speaking with Executive Director Jason Paulsen and Associate Director Sarah Brooks of the Methow Conservancy

Fundraising, Fundraising Tips, Podcast, Campaigns, Northwest


In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10
campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our second episode in the series features Kate Roosevelt speaking with Betsy Troutman, Director of Development at KEXP 90.3 FM. Catch up on last week’s episode with Michelle McDaniel of FareStart, and look out for a new podcast each Tuesday at 7am CT.

Fundraising, Fundraising Tips, Podcast, Campaigns, Northwest

In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10 campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our first podcast in the series features Aggie Sweeney speaking with Michelle McDaniel, Chief Development Officer of FareStart. Look out for a new episode each Tuesday at 7am CT.

Fundraising, Fundraising Tips, Podcast, Campaigns, Northwest

While each fundraising campaign is unique, there are common threads that tie all initiatives together. These similarities—the challenges, the pitfalls, the triumphs—reveal campaign best practices that can help every nonprofit elevate its fundraising.

To unpack the intricacies of campaign success, we posed a few of the most critical questions to Craig Hightower, Campbell & Company’s Vice President and Director, Western Region. A campaign expert, Craig is based in California and leads our Western Region team. Read on for his insights and recommendations for carrying out an effective campaign.

Fundraising Tips, Fundraising, Campaigns, West Region

For nonprofit organizations, the decision to embark on a comprehensive campaign can be one of the most significant they will ever make. The magnitude of a campaign raises important questions, such as “who will lead the campaign?” or “are we using our database wisely?”

A campaign also calls forth well-founded worries, such as the perception that the annual fund will suffer. Since the most common early donors to a campaign are those who already make annual gifts, Campbell & Company decided to explore the conventional wisdom that campaigns cannibalize annual giving.

Fundraising Tips, Campbell & Company Research Findings, Fundraising, Campaigns

Co-authored by Executive Vice President Kate Roosevelt

Our Northwest team recently celebrated four decades of service to the region and retired the Collins Group name. In the midst of these milestones, we met with our colleagues to discuss what sets wildly successful organizations apart. From these discussions, we distilled our time-tested best practices to help you create and sustain meaningful impact—during your next campaign and beyond.

Fundraising Tips, Campaigns, Northwest