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Baubles. Trinkets. Knick knacks. Tchotchkes. These novelty items go by many names and often find their way into the hands of campaign donors once a major fundraising initiative is complete.

Most development professionals would agree: selecting a meaningful gift for campaign supporters is difficult—and at times, can feel impossible.

How do you walk the line between substantial and showy? How do you select something that donors truly want, especially seasoned philanthropists who seem to have received it all? And what can you gift to your broader base of supporters that doesn’t feel like a throwaway item?

There are no one-size-fits-all answers here, but you can turn what may feel like a perfunctory act into a meaningful stewardship opportunity. Read on for time-tested strategies to guide your selection, plus some examples to get you brainstorming.

Fundraising Tips, Fundraising, Campaigns, Blog

Sometimes the best way to answer a question is to look at it from another perspective. Our Campbell Chats bring together our diverse team to talk about the toughest questions facing nonprofits today. By looking at these questions from several points of view, we share our expertise with each other—and with the nonprofit world!

Duncan Reilly, Marketing and Business Development Associate: Hello everyone, and welcome back to our Campbell Chats series! Today we’re going to be talking about all things campaign public phase—going through some of the big questions that institutions face when they take their campaigns public.

First question: Going public with a campaign can be a communications decision, a strategy decision, and a marketing decision as well as a fundraising decision. How do you decide when it’s time to go for it?

Fundraising Tips, Fundraising Communications, Communications Strategies, Fundraising, Campaigns, Blog

You’re midway through a major fundraising campaign, and it’s time to take stock. Are you still on track to reach your goals? What course corrections do you need to make to your campaign plan? And what does a path to success really look like at this stage? 

Chances are, you started out with a solid plan at the beginning of the campaign. You invested time and resources to gauge stakeholder interest and develop a document to guide you through the unknown ahead. But halfway through, circumstances may have changed, and staff are often looking at the all-important campaign plan less and less. It’s time to refresh your strategy so it remains relevant 

Strategic Information Services, Fundraising, Campaigns, Blog

In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10 campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our last episode in the series features Kate Roosevelt speaking with Erin Culbertson, Director of Development at Seattle Academy

Fundraising Tips, Fundraising, Campaigns, Podcast, Northwest

In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10 campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our fifth episode in the series features Aggie Sweeney speaking with Erin Graham, Chief Operating Officer at the Oregon Museum of Science and Industry (OMSI).

Fundraising Tips, Fundraising, Campaigns, Podcast, Northwest

In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10 campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our fourth episode in the series features Vice President James Plourde speaking with Vice President Dori Young of the Foundations of MultiCare and Executive Director Kristin Barsness of the Mary Bridge Children’s Foundation (part of the MultiCare Health System). 

Fundraising Tips, Fundraising, Campaigns, Podcast, Northwest

In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10 campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our third episode in the series features Kate Roosevelt speaking with Executive Director Jason Paulsen and Associate Director Sarah Brooks of the Methow Conservancy

Fundraising Tips, Fundraising, Campaigns, Podcast, Northwest


In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10
campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our second episode in the series features Kate Roosevelt speaking with Betsy Troutman, Director of Development at KEXP 90.3 FM. Catch up on last week’s episode with Michelle McDaniel of FareStart, and look out for a new podcast each Tuesday at 7am CT.

Fundraising Tips, Fundraising, Campaigns, Podcast, Northwest

In the fall of 2017, our team members Aggie Sweeney and Kate Roosevelt co-authored a list of 10 campaign best practices. These time-tested recommendations represent the wisdom of four decades of service to the Northwest region.

Since then, we’ve recorded a series of six podcasts with leaders from Northwest organizations that exemplified these best practices in their current or recent breakthrough campaigns. Each conversation reveals successes, pain points, and practical advice.

Our first podcast in the series features Aggie Sweeney speaking with Michelle McDaniel, Chief Development Officer of FareStart. Look out for a new episode each Tuesday at 7am CT.

Fundraising Tips, Fundraising, Campaigns, Podcast, Northwest

While each fundraising campaign is unique, there are common threads that tie all initiatives together. These similarities—the challenges, the pitfalls, the triumphs—reveal campaign best practices that can help every nonprofit elevate its fundraising.

To unpack the intricacies of campaign success, we posed a few of the most critical questions to Craig Hightower, Campbell & Company’s Vice President and Director, Western Region. A campaign expert, Craig is based in California and leads our Western Region team. Read on for his insights and recommendations for carrying out an effective campaign.

Fundraising Tips, Fundraising, Campaigns, West Region