The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.
Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.
Alongside the six elements of your case for support, there’s one other foundational idea that shapes every case development project we take on:
The case lives in conversation.
Or, to be a tiny bit more metal about it, the case lives or dies in conversation.