The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.
Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.
One of the most fundamental questions every case for support must answer is “Why now?” Why is this urgent? Why do I need to make a gift I wasn’t planning to make?
Having a good answer to these questions elevates missions and projects from “nice to have” to “must do now,” and opens the door for prospects to consider gifts they wouldn’t have thought of before.