Nonprofit News

Access the latest news in the nonprofit sector.

Nonprofit communicators face a big question in today’s highly politicized world: how do I discuss hot-button issues and appeal to constituents as nonprofit missions intersect with political realities? How do I do all this while remaining nonpartisan—and do I even want to? Organizations of all stripes are grappling with this challenge, and there’s no one-size-fits-all solution. 

In my work as a nonprofit communications consultant, I often help organizations navigate this complex landscape. Read on for 10 tips to help you craft messages that appropriately engage your stakeholders in this landscape.

Fundraising Communications, Communications Strategies, Blog

2018 was a year of mixed results for charitable giving, influenced by a strong economy, a volatile fourth quarter for the stock market, significant tax law changes, and a complicated policy environment. How did this complex landscape impact organizations in communities across the country?

We unpacked the Giving USA 2019 report’s nuanced results in four in-person events—in Chicago, Cleveland, DC, and Milwaukee—and two webinars throughout the month of June. In all, over 1,000 nonprofit professionals attended our events and 23 speakers weighed in on the data and discussed prevailing trends.

Read on for five key themes that emerged during our National and Northwest webinars, as well as our in-person events.

Fundraising Tips, Giving USA, Fundraising, Blog

By the time an organization asks for your references, you are one of the final candidates in the interview process. You’ve made it to the last stretch, but you still need to be strategic. Selecting a good reference is about much more than choosing someone who will sing your praises.

As executive search consultants, we’ve checked many, many professional references, and we know what makes a good one—and what doesn’t. Read on to learn what we look for in a reference call and how we recommend you choose these all-important contacts.

Executive Search, Career Advice, Blog

According to Giving USA 2019: The Annual Report on Philanthropy, charitable giving in the United States reached $427.71 billion in 2018. This represents a slight increase of 0.7 percent in current dollars and a decline of 1.7 percent when adjusted for inflation. Following four years of steady growth in giving, these mixed results for 2018 reflect a complex giving environment, influenced by economic conditions, public policy, and significant tax law changes.

Nonprofit Trends, Nonprofit News, Giving USA, Fundraising, Video, Blog

SPOILER ALERT! Were you surprised when Daenerys went Mad Queen in Season 8, Episode 5 of Game of Thrones? Were you thinking to yourself, “whoa, I knew she was tough, but I didn’t know she felt like that?”

In the same way Daenerys threw us all for a loop—sometimes (though hopefully with no fire involved) our donors surprise us, too. In fact, it’s common for us to make assumptions about what our base of supporters wants to hear without stopping to unpack the diverging values and motivations that are active within it.

Marketing, Communications Strategies, Blog, online fundraising

Mid-level giving programs are an essential component of development success: they create a pipeline for major giving, prepare prospects for major gifts cultivation, and increase retention. 

Whether you’re thinking about creating a mid-level program or restructuring your current program, Campbell & Company’s partnership with MultiCare Health System provides a useful blueprint—and proves that the results are worthwhile. 

MultiCare is the largest community-based, locally governed health care system in the state of Washington. Over seven months, we worked closely with MultiCare’s development team to build a comprehensive program focused on mid-level donors.

Fundraising Tips, Healthcare Trends, Fundraising, Blog

When you use your smartphone to shop online, check your bank account, or donate to a nonprofit, do you change the way you think about yourself? Do you put on your customer hat when shopping and your donor hat when gifting? Neither do your donors.  

As modern consumers accustomed to the ease of mobile transactions and customer-centric service experiences, we have become used toand now expectconvenience when interacting with organizations. Always.  

Think back to your recent online activities. What do you do when a webpage takes too long to load or isn’t the right format for your device? You exit and find another website that works better. Your donors will do the same if their experience on your nonprofit's website isn’t seamless.   

Blog, online fundraising

In a recent conversation with a fundraiser, I found myself struck by a realization that’s been sitting right in front of me for years (it keeps you humble):

Case development is the only existentially significant part of fundraising that isn’t anyone’s job.

Think about it. A lot of factors go into a successful fundraising program or campaign—building donor relationships, engaging leadership and board, managing data and operations, the list goes on—and there are talented people who come to work every day with each of those as their top priority.

Fundraising Communications, Communications Strategies, Blog

For many nonprofit leaders, working with an executive search consultant is unfamiliar territory. How much should I share? What can I do to present my best self to the consultant? How formal do I need to be? 

Cultivating a relationship with a search consultant can seem confusing. On the one hand, this person represents the organization that’s considering you for a position. On the other hand, they operate outside of the organization and represent an external perspective during the search process.  

Executive Search, Career Advice, Blog

In the rapidly-changing world of online fundraising, you should never underestimate the power of an email. According to the M+R Benchmarks 2018 Study, email accounted for 28% of online revenue in 2017, with nonprofits raising an average of $42 for every 1,000 fundraising messages sent.

Email still matters—but it’s getting more and more important to craft those messages strategically. The same study reported that response rate to fundraising emails declined by 6% in 2017. Following the same formula and crossing your fingers for better results won’t cut it.

So how can you start refining your fundraising emails? Through A/B testing.

Fundraising Tips, Fundraising, Blog, online fundraising