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The gift table is one of the most important pieces of your arsenal as a fundraiser. But how well do you really know how to build, maintain, and use a gift table? This series goes deep on how to use this tool to advance fundraising efforts.

 

Catch up on previous articles in the series:

 

Sign up for our December 2nd webinar: Using a Gift Table to Plan for Fundraising Initiatives



Gift tables are useful tools for steering your fundraising program. They allow you to quickly understand the dollars and donors needed at different levels to meet your goal—and what you and your team need to do to get there.

Fundraising Tips, Fundraising, Campaigns, Blog, Beam Insights


The gift table is one of the most important pieces of your arsenal as a fundraiser. But how well do you really know how to build, maintain, and use a gift table? This series goes deep on how to use this tool to advance fundraising efforts.

 

Catch up on previous articles in the series:

 

Sign up for our December 2nd webinar: Using a Gift Table to Plan for Fundraising Initiatives


 

One of the most valuable features of the gift table is its ability to uncover gaps in your plan. To reveal these gaps, gift tables factor in the number of prospects you need for the number of gifts required at each level. We generally use a three-to-one ratio: If you need five $50,000 gifts, you likely need at least 15 potential prospects.

Fundraising Tips, Fundraising, Blog, Beam Insights

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Say it with me: I’m a writer.

Sure, fundraising requires much more than putting pen to paper: the charisma to build relationships, the knack for deftly navigating a database, and the courage to ask for money.

But perhaps the most unsung skill of a fundraiser-in-the-trenches is the language we speak every day on the Communications team at Campbell & Company: writing.

Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


It’s morning in the Eastern time zone on November 4th, 2020. As I am writing this, I have no idea who the next president will be.

There was just some late—sorry, early-breaking news that sounds good for my guy, but all of this is closer and less clear than I’d like it to be. This feeling is familiar—the topsy-turvy sense of reality, the disappointment with friends and family who don’t see eye-to-eye.

By now, you’ve probably guessed my political leanings, but you almost certainly haven’t guessed something else: I’m feeling (slightly) cooler and calmer than I did in 2016. I know—I’m a little surprised myself.

Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series


The gift table is one of the most important pieces of your arsenal as a fundraiser. But how well do you really know how to build, maintain, and use a gift table? This series goes deep on how to use this tool to advance fundraising efforts.

 

Our first article covered gift table fundamentals. Keep an eye out for more articles in this series, and register for our December 2nd webinar: Using a Gift Table to Plan for Fundraising Initiatives.



If you have ever worked on a campaign, you likely used a gift table—it’s the tool that suggests how many gifts you’ll need at each level to reach your goal.

Far less common, however, is the use of the same tool for annual planning. But why? At Campbell & Company, we are big proponents of gift tables; we recommend using them as your roadmap for all your fundraising efforts.

Fundraising Tips, Fundraising, Blog, Beam Insights

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


“I’m not sure if our campaign is sexy enough.”

I can hardly count how many times I’ve heard this worry from a client over the years—a potentially self-defeating apprehension that their campaign isn’t exciting, sparkly, or new-and-different enough to attract serious consideration from donors.

We can all picture the kind of campaign they’re imagining—the glitzy temple-building project where you get a name-brand architect, recruit all the biggest names in town to your committee, print a 30-page brochure with bold statements over gorgeous renderings, and build a landmark new building that you probably can’t afford to operate and might glimmer-glamour you to the brink of insolvency in the next recession.

Those campaigns sure can be fun. But they were never more than a highly visible fraction of successful campaigns to begin with, and their true heyday was probably all the way back before the Great Recession.

They certainly aren’t going to be the norm when we emerge from our bunkers and cautiously begin planning the first wave of post-pandemic campaigns.

Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

 

The gift table is one of the most important pieces of your arsenal as a fundraiser. But how well do you really know how to build, maintain, and use a gift table? This series goes deep on how to use this tool to advance fundraising efforts. Keep an eye out for more articles in this series, as well as an upcoming webinar!


 

In my 35 years in development, many tools have come and gone, but fundraising professionals have consistently used gift tables to organize their fundraising efforts. Constructed effectively, gift tables bring clarity to our work, allowing us to gut check our goals and share with others how almost any type of fundraising effort can be successful. It’s a campaign design boiled down to its simplest form.

Fundraising Tips, Fundraising, Blog, Beam Insights

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


When it comes to philanthropy, the idea of “worthiness” is often an important factor in a donor’s decision to give. Causes are worthy of investment. Problems are worth solving. Committing to a nonprofit with a mission you believe in is a worthwhile undertaking.

But there is an insidious side to worthiness that sometimes plays out in our sector, too. When the assessment of “worthy” (and consequently: “not worthy”) is turned on the people our organizations serve, it becomes a weapon.

Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Whatever your fundraising plans for 2020 were, they probably didn’t involve this much videoconferencing. Today, many nonprofits are struggling with how best to continue cultivating and developing their most valuable donor relationships without in-person contacts…yet the show must go on!

Fundraising Tips, Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

COVID-19 has challenged nonprofits like never before—and nonprofits have risen to the occasion in their own unique ways.

In this podcast series, we explore how nonprofits are adapting their fundraising strategies to a difficult moment. We sat down (virtually, of course) with leaders from across the sector to hear what they have been doing and what they have learned. Follow us as we discover strategies that have helped a diverse array of organizations survive and thrive during a challenging time. 

Our third episode features Campbell & Company Consultant Kelsey Nelson speaking with Christy Prassas, Vice President of Development and External Relations of The Night Ministry.

Fundraising Tips, Fundraising, Podcast, Blog