Contributing to Inside Higher Ed’s new article The Elusive Young Donor, Campbell & Company President & Chief Executive Officer Peter Fissinger shares his insights on the topic of colleges expanding efforts to raise money from recent graduates.
That struggle is more difficult because of the higher student loan debts, tougher job markets, increased mobility and new technological trends of recent years. Despite challenges, though, experts say colleges and universities have to try new strategies to cultivate young donors. While institutions may misstep from time to time as they find the best way to reach recent graduates, they need to do so to set themselves up for the future.
Read the full entry at Inside Higher Ed.