Nonprofit News

Access the latest news in the nonprofit sector.

Qualification—the active dialogue with a prospect that helps you better understand their capacity, linkage, interest, and inclination to support your organization—is an increasingly important component of an effective fundraising program.

But despite its inherent value, few organizations dedicate the time and resources to create a qualification program—or implement qualification activities—grounded in best practices. To address this gap, Campbell & Company spoke with organizations across sectors with a range of qualification experience and practices. 

Download Qualifying Donors, a research study. 

Fundraising Tips, Campbell & Company Research Findings, Fundraising

COVID-19 has challenged nonprofits like never before—and nonprofits have risen to the occasion in their own unique ways.

In this podcast series, we explore how nonprofits are adapting their fundraising strategies to a difficult moment. We sat down (virtually, of course) with leaders from across the sector to hear what they have been doing and what they have learned. Follow us as we discover strategies that have helped a diverse array of organizations survive and thrive during a challenging time. 

Our first episode features Campbell & Company Senior Consultant Elizabeth Suffredin Boyle speaking with Josh Hale, President and CEO of Big Shoulders Fund.

Fundraising Tips, Fundraising, Podcast, Blog

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


“Systems change” isn’t just for the wonks anymore. It’s the aquarium taking on the systems that threaten marine life. It’s the food bank that’s not just feeding people, but taking on the broken food system behind pervasive hunger. And it’s every organization, staff member, and donor learning the difference between a racist uncle and the broader structures, policies, and institutions that harm Black people en masse.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


About this time four years ago, I was wringing my hands over what to say in a pair of what-if year-end appeal templates.

The “what if” giving me pause was imagining a Trump victory in the upcoming election, an outcome that many thought improbable at the time. But I was in the midst of a fascinating research project on fundraising within the LGBTQ movement, and we needed to be prepared for either possibility so that the appeals for four LGBTQ community centers could drop quickly after election night.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Language is admittedly subjective.

And perhaps you’re ready to defend the maxim that any writing decision is best when it's informed by the particular audience, medium, or context at hand. (I get it—my college English professor's pleas to "Consider your audience!" are ringing in my ears to this day.)

But in the nonprofit sector, some verbs really are better than others.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


One perennial curiosity of the nonprofit world is: why—in a sector full of missions that change lives and lift up communities, unfold the limitless potential in every person, and channel our most humane instincts into profound impact—do we write so much boring stuff about excellence?

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

As we inch closer to the end of the year, it's time to start thinking about GivingTuesday. To this end, we published advice to help you navigate GivingTuesday during the COVID-19 pandemic. We're also re-releasing our Comprehensive Guide to GivingTuesday to give you 360° planning support ahead of the big day.

Download our Comprehensive Guide to GivingTuesday.

Fundraising Tips, Campbell & Company Research Findings, Fundraising, online fundraising

With fall right around the corner, development teams are starting to gear up for end-of-year fundraising. Since 2012, GivingTuesday has grown into an important part of the year-end push for many organizations around the country and across the globe.

But in such an unprecedented year, will GivingTuesday look different—and should your approach change? To help your team prepare and pivot, we answered four FAQs related to navigating GivingTuesday during the COVID-19 pandemic.

Fundraising Tips, Fundraising, Blog, online fundraising

At Campbell & Company, we see every day how nonprofit organizations activate movements and help us all envision a more just and equitable world. It’s one of the reasons we love our work so much.

We also know that philanthropy itself brings up inherent questions of power, especially given inequitable access to wealth that has historically given more influence to larger donors and often benefited already-well-resourced organizations. The sector has often struggled with how to be anti-racist and fully inclusive of people of color, and we are committed to walking with our nonprofit partners in this work.

As such, we are inviting nominations for nonprofits engaged directly in racial equity work who might benefit from our nonprofit consulting services on a pro-bono basis. We are seeking partners who are committed to racial equity as part of their central mission.

Campbell & Company News, Blog

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


One of the most fundamental questions every case for support must answer is “Why now?” Why is this urgent? Why do I need to make a gift I wasn’t planning to make?

Having a good answer to these questions elevates missions and projects from “nice to have” to “must do now,” and opens the door for prospects to consider gifts they wouldn’t have thought of before.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series