The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.
Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.
We’re kicking off Fundraising Communications Weekly with a deep dive into the Six Elements of Your Case for Support—the foundation for strong donor messaging in everything from major gift cultivation to annual appeals. In Part 1, we introduced the six elements on a conceptual level—now it’s time to see how they work in practice.