Nonprofit News

Access the latest news in the nonprofit sector.

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Whatever your fundraising plans for 2020 were, they probably didn’t involve this much videoconferencing. Today, many nonprofits are struggling with how best to continue cultivating and developing their most valuable donor relationships without in-person contacts…yet the show must go on!

Fundraising Tips, Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

COVID-19 has challenged nonprofits like never before—and nonprofits have risen to the occasion in their own unique ways.

In this podcast series, we explore how nonprofits are adapting their fundraising strategies to a difficult moment. We sat down (virtually, of course) with leaders from across the sector to hear what they have been doing and what they have learned. Follow us as we discover strategies that have helped a diverse array of organizations survive and thrive during a challenging time. 

Our third episode features Campbell & Company Consultant Kelsey Nelson speaking with Christy Prassas, Vice President of Development and External Relations of The Night Ministry.

Fundraising Tips, Fundraising, Podcast, Blog

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


In addition to working with clients on case development, campaign branding, and all manner of fundraising communications projects, our Communications team also pitches in to help write the firm’s final reports for campaign planning studies and development assessments. That means that we get a front-row seat to all the strategic guidance our fundraising colleagues are giving to nonprofits every day.

Want to know what’s in all those reports? Alas, confidential. But I’ll tell you what’s in none of them.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

Campbell & Company is celebrating the passage of the Great American Outdoors Act, which was signed into law on August 4, 2020. The most significant new federal conservation law in 40 years, the Act will:

  • Provide up $9.5 billion over the next five years in the National Parks and Public Land Legacy Restoration Fund to provide needed maintenance for critical facilities and infrastructure in our national parks, forests, wildlife refuges, recreation areas, and American Indian schools.
  • Use royalties from offshore oil and natural gas to permanently fund the Land and Water Conservation Fund $900 million a year to invest in conservation and recreation opportunities across the countryhelping to increase access to outdoor spaces.

In our consulting engagements with a wide range of environmental nonprofits, we’ve seen firsthand how important federal funding is to accomplishing land conservation and other objectives critical to combatting climate change, promoting human health, and protecting nature.

Blog, Environment & Conservation Trends

COVID-19 has challenged nonprofits like never before—and nonprofits have risen to the occasion in their own unique ways.

In this podcast series, we explore how nonprofits are adapting their fundraising strategies to a difficult moment. We sat down (virtually, of course) with leaders from across the sector to hear what they have been doing and what they have learned. Follow us as we discover strategies that have helped a diverse array of organizations survive and thrive during a challenging time. 

Our second episode features Campbell & Company Vice President Melissa Berliner speaking with PJ Powers, Artistic Director of TimeLine Theatre Company.

Fundraising Tips, Fundraising, Podcast, Blog

Qualification—the active dialogue with a prospect that helps you better understand their capacity, linkage, interest, and inclination to support your organization—is an increasingly important component of an effective fundraising program.

But despite its inherent value, few organizations dedicate the time and resources to create a qualification program—or implement qualification activities—grounded in best practices. To address this gap, Campbell & Company spoke with organizations across sectors with a range of qualification experience and practices. 

Download Qualifying Donors, a research study. 

Fundraising Tips, Campbell & Company Research Findings, Fundraising

COVID-19 has challenged nonprofits like never before—and nonprofits have risen to the occasion in their own unique ways.

In this podcast series, we explore how nonprofits are adapting their fundraising strategies to a difficult moment. We sat down (virtually, of course) with leaders from across the sector to hear what they have been doing and what they have learned. Follow us as we discover strategies that have helped a diverse array of organizations survive and thrive during a challenging time. 

Our first episode features Campbell & Company Senior Consultant Elizabeth Suffredin Boyle speaking with Josh Hale, President and CEO of Big Shoulders Fund.

Fundraising Tips, Fundraising, Podcast, Blog

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


“Systems change” isn’t just for the wonks anymore. It’s the aquarium taking on the systems that threaten marine life. It’s the food bank that’s not just feeding people, but taking on the broken food system behind pervasive hunger. And it’s every organization, staff member, and donor learning the difference between a racist uncle and the broader structures, policies, and institutions that harm Black people en masse.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


About this time four years ago, I was wringing my hands over what to say in a pair of what-if year-end appeal templates.

The “what if” giving me pause was imagining a Trump victory in the upcoming election, an outcome that many thought improbable at the time. But I was in the midst of a fascinating research project on fundraising within the LGBTQ movement, and we needed to be prepared for either possibility so that the appeals for four LGBTQ community centers could drop quickly after election night.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Language is admittedly subjective.

And perhaps you’re ready to defend the maxim that any writing decision is best when it's informed by the particular audience, medium, or context at hand. (I get it—my college English professor's pleas to "Consider your audience!" are ringing in my ears to this day.)

But in the nonprofit sector, some verbs really are better than others.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series