Nonprofit News

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The specter of tax reform has been looming over development programs since the passage of the Tax Cuts and Jobs Act in December 2017, but has it made an impact so far?

There’s been plenty of speculation about how these tax changes—especially nearly doubling the standard deduction—may have affected giving in 2018, and the national nonprofit community is deeply concerned. “In the face of diminishing broad-based giving, it’s even more important to monitor how tax reform is impacting the average donor choosing to make a gift,” noted President and CEO Peter Fissinger of Campbell & Company.

Nonprofit Trends, Nonprofit News, Campbell & Company Research Findings, Fundraising

In a recent conversation with a fundraiser, I found myself struck by a realization that’s been sitting right in front of me for years (it keeps you humble):

Case development is the only existentially significant part of fundraising that isn’t anyone’s job.

Think about it. A lot of factors go into a successful fundraising program or campaign—building donor relationships, engaging leadership and board, managing data and operations, the list goes on—and there are talented people who come to work every day with each of those as their top priority.

Fundraising Communications, Communications Strategies, Blog

For many nonprofit leaders, working with an executive search consultant is unfamiliar territory. How much should I share? What can I do to present my best self to the consultant? How formal do I need to be? 

Cultivating a relationship with a search consultant can seem confusing. On the one hand, this person represents the organization that’s considering you for a position. On the other hand, they operate outside of the organization and represent an external perspective during the search process.  

Executive Search, Career Advice, Blog

In the rapidly-changing world of online fundraising, you should never underestimate the power of an email. According to the M+R Benchmarks 2018 Study, email accounted for 28% of online revenue in 2017, with nonprofits raising an average of $42 for every 1,000 fundraising messages sent.

Email still matters—but it’s getting more and more important to craft those messages strategically. The same study reported that response rate to fundraising emails declined by 6% in 2017. Following the same formula and crossing your fingers for better results won’t cut it.

So how can you start refining your fundraising emails? Through A/B testing.

Fundraising Tips, Fundraising, Blog, online fundraising

Studies in philanthropy often focus on the strong fundraising presence of baby boomers as well as the increasing importance of appealing to the millennial generation as a part of your development strategy. However, something that gets less attention in the philanthropic landscape and in the media is the role of Generation X, those born in the early-to-mid 1960s to the early 1980s.

As Gen X philanthropists come into their own—and we celebrate the 25th anniversary of their era-defining film “Reality Bites”—2019 is the perfect time to give this often-overlooked generation the attention it deserves.

We’ve outlined some thoughts on the matter below, but we also want to hear from you! Drop us a note in the comments section and let us know your impression of what’s working (or not working) as you think about reaching Gen X.

Nonprofit Trends, Fundraising Tips, Fundraising, Blog

For the past few months, it’s been tougher to get ahold of Goodwill organizations, Salvation Army branches, and other nonprofits with resale shops. While it’s not uncommon for one organization to go radio silent during a busy period, seeing so many organizations in such a specific area all go quiet at once was a surprise.

As it turns out, they’ve all had their hands full because of one person: Marie Kondo.

Marie Kondo’s Netflix show Tidying Up launched in January and inspired a tidal wave of decluttering, leaving resale shops filled with things that don’t spark joy. Given that Tidying Up speaks to so many people, we wondered if its lessons could be applied to another place notorious for clutter—nonprofit organizations’ donor databases.

Strategic Information Services, Blog

Imagine: you have a donor with mega-capacity who’s been giving modestly over several years. Your prior personal outreach hasn’t yielded anything substantial, but they pick up the phone when you contact them for a routine qualification call. Through that one conversation, you learn that your organization is their top philanthropic priority, and they’re interested in meeting with your CEO.

I’m not speaking in hypotheticals—this was the recent experience of a Campbell & Company partner. Without persistent outreach and a structured qualification call program, that donor would not be in active cultivation right now.

I’ve previously written about the importance of identifying and qualifying major donors. In this article, I’m zeroing in on the qualification piece, introducing a sample structure for your qualification call program.

Fundraising Tips, Fundraising, East, Blog

Sometimes the best way to answer a question is to look at it from another perspective. Our Campbell Chats bring together our diverse team to talk about the toughest questions facing nonprofits today. By looking at these questions from several points of view, we share our expertise with each other—and with the nonprofit world!

Duncan Reilly, Marketing and Business Development Associate: Hello everyone, and welcome back to our Campbell Chats series! Today we’re going to be talking about all things campaign public phase—going through some of the big questions that institutions face when they take their campaigns public.

First question: Going public with a campaign can be a communications decision, a strategy decision, and a marketing decision as well as a fundraising decision. How do you decide when it’s time to go for it?

Fundraising Tips, Fundraising Communications, Communications Strategies, Fundraising, Campaigns, Blog

What’s on the horizon in 2019 for philanthropy and the nonprofit sector? We took a moment to discuss emerging trends with our executive team as the year gets going.   

Peter, Julia, and Kate shared their insights and predictions on tax reform, broad-based giving, online fundraising, and beyond. Read on for their perspective and advice for the year ahead 

Nonprofit Trends, Fundraising Tips, Fundraising, Blog

In today’s digital landscape, web design that enhances customer—and donor—experience has become increasingly important. Internet users expect convenience, speed, and lots of options when browsing online or making any kind of purchase or donation.

For nonprofits and for-profits alike, that means focusing on the end user’s experience and making sure everything serves a purpose. Reducing points of friction, being concise, and creating user-friendly navigation are some key points to focus on.

To get you started, we analyzed the websites of 16 prominent nonprofits and compiled a list of five design features they have in common. We selected a mix of nonprofits from Forbes 100 Largest U.S. Charities and Top Nonprofits’ 20 Best Nonprofit Websites.

Blog, online fundraising