Nonprofit News

Access the latest news in the nonprofit sector.

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


It’s morning in the Eastern time zone on November 4th, 2020. As I am writing this, I have no idea who the next president will be.

There was just some late—sorry, early-breaking news that sounds good for my guy, but all of this is closer and less clear than I’d like it to be. This feeling is familiar—the topsy-turvy sense of reality, the disappointment with friends and family who don’t see eye-to-eye.

By now, you’ve probably guessed my political leanings, but you almost certainly haven’t guessed something else: I’m feeling (slightly) cooler and calmer than I did in 2016. I know—I’m a little surprised myself.

Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


“I’m not sure if our campaign is sexy enough.”

I can hardly count how many times I’ve heard this worry from a client over the years—a potentially self-defeating apprehension that their campaign isn’t exciting, sparkly, or new-and-different enough to attract serious consideration from donors.

We can all picture the kind of campaign they’re imagining—the glitzy temple-building project where you get a name-brand architect, recruit all the biggest names in town to your committee, print a 30-page brochure with bold statements over gorgeous renderings, and build a landmark new building that you probably can’t afford to operate and might glimmer-glamour you to the brink of insolvency in the next recession.

Those campaigns sure can be fun. But they were never more than a highly visible fraction of successful campaigns to begin with, and their true heyday was probably all the way back before the Great Recession.

They certainly aren’t going to be the norm when we emerge from our bunkers and cautiously begin planning the first wave of post-pandemic campaigns.

Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


When it comes to philanthropy, the idea of “worthiness” is often an important factor in a donor’s decision to give. Causes are worthy of investment. Problems are worth solving. Committing to a nonprofit with a mission you believe in is a worthwhile undertaking.

But there is an insidious side to worthiness that sometimes plays out in our sector, too. When the assessment of “worthy” (and consequently: “not worthy”) is turned on the people our organizations serve, it becomes a weapon.

Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Whatever your fundraising plans for 2020 were, they probably didn’t involve this much videoconferencing. Today, many nonprofits are struggling with how best to continue cultivating and developing their most valuable donor relationships without in-person contacts…yet the show must go on!

Fundraising Tips, Fundraising Communications, Communications Strategies, Fundraising, Blog, Fundraising Communications Weekly Series

COVID-19 has challenged nonprofits like never before—and nonprofits have risen to the occasion in their own unique ways.

In this podcast series, we explore how nonprofits are adapting their fundraising strategies to a difficult moment. We sat down (virtually, of course) with leaders from across the sector to hear what they have been doing and what they have learned. Follow us as we discover strategies that have helped a diverse array of organizations survive and thrive during a challenging time. 

Our third episode features Campbell & Company Consultant Kelsey Nelson speaking with Christy Prassas, Vice President of Development and External Relations of The Night Ministry.

Fundraising Tips, Fundraising, Podcast, Blog

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


In addition to working with clients on case development, campaign branding, and all manner of fundraising communications projects, our Communications team also pitches in to help write the firm’s final reports for campaign planning studies and development assessments. That means that we get a front-row seat to all the strategic guidance our fundraising colleagues are giving to nonprofits every day.

Want to know what’s in all those reports? Alas, confidential. But I’ll tell you what’s in none of them.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

Campbell & Company is celebrating the passage of the Great American Outdoors Act, which was signed into law on August 4, 2020. The most significant new federal conservation law in 40 years, the Act will:

  • Provide up $9.5 billion over the next five years in the National Parks and Public Land Legacy Restoration Fund to provide needed maintenance for critical facilities and infrastructure in our national parks, forests, wildlife refuges, recreation areas, and American Indian schools.
  • Use royalties from offshore oil and natural gas to permanently fund the Land and Water Conservation Fund $900 million a year to invest in conservation and recreation opportunities across the countryhelping to increase access to outdoor spaces.

In our consulting engagements with a wide range of environmental nonprofits, we’ve seen firsthand how important federal funding is to accomplishing land conservation and other objectives critical to combatting climate change, promoting human health, and protecting nature.

Blog, Environment & Conservation Trends

COVID-19 has challenged nonprofits like never before—and nonprofits have risen to the occasion in their own unique ways.

In this podcast series, we explore how nonprofits are adapting their fundraising strategies to a difficult moment. We sat down (virtually, of course) with leaders from across the sector to hear what they have been doing and what they have learned. Follow us as we discover strategies that have helped a diverse array of organizations survive and thrive during a challenging time. 

Our second episode features Campbell & Company Vice President Melissa Berliner speaking with PJ Powers, Artistic Director of TimeLine Theatre Company.

Fundraising Tips, Fundraising, Podcast, Blog

Qualification—the active dialogue with a prospect that helps you better understand their capacity, linkage, interest, and inclination to support your organization—is an increasingly important component of an effective fundraising program.

But despite its inherent value, few organizations dedicate the time and resources to create a qualification program—or implement qualification activities—grounded in best practices. To address this gap, Campbell & Company spoke with organizations across sectors with a range of qualification experience and practices. 

Download Qualifying Donors, a research study. 

Fundraising Tips, Campbell & Company Research Findings, Fundraising

COVID-19 has challenged nonprofits like never before—and nonprofits have risen to the occasion in their own unique ways.

In this podcast series, we explore how nonprofits are adapting their fundraising strategies to a difficult moment. We sat down (virtually, of course) with leaders from across the sector to hear what they have been doing and what they have learned. Follow us as we discover strategies that have helped a diverse array of organizations survive and thrive during a challenging time. 

Our first episode features Campbell & Company Senior Consultant Elizabeth Suffredin Boyle speaking with Josh Hale, President and CEO of Big Shoulders Fund.

Fundraising Tips, Fundraising, Podcast, Blog