The gift table is one of the most important pieces of your arsenal as a fundraiser. But how well do you really know how to build, maintain, and use a gift table? This series goes deep on how to use this tool to advance fundraising efforts. Keep an eye out for more articles in this series, as well as an upcoming webinar!
In my 35 years in development, many tools have come and gone, but fundraising professionals have consistently used gift tables to organize their fundraising efforts. Constructed effectively, gift tables bring clarity to our work, allowing us to gut check our goals and share with others how almost any type of fundraising effort can be successful. It’s a campaign design boiled down to its simplest form.