December 3, 2019 may be months away, but now is the time to start prepping for GivingTuesday. Use the summer to analyze last year’s efforts and plan for a giving day that meets all your goals.
The Campbell & Company Online Fundraising team created a checklist of GivingTuesday to-dos that you should focus on before fall hits. And if you’re prepping for another giving day, most of this content applies beyond GivingTuesday. Work through the checklist to set your team up for success in 2019!
The checklist includes:
- A maturity model and worksheet to score your 2018 efforts and identify areas where you should focus your attention
- Key metrics to help you analyze last year's performance
- Steps to take this summer related to social ambassadors, matching gifts, storytelling, technology, and more
If you want even more guidance on GivingTuesday, check out our content from 2018—The Comprehensive Guide to GivingTuesday and our webinar series:
- Overview with GiveCampus
- Storytelling and Video
- Email Strategy
- Social Media, Influencers, and Brand Ambassadors
- Measuring Success
Feel free to contact me at firstname.lastname@example.org if you have questions. Happy planning!