Earlier this year, we published Your Summertime GivingTuesday Checklist to help you prep for December 3rd from June to August. Now, it's time for a deep dive into planning! To help you every step of the way, we're re-releasing The Comprehensive Guide to GivingTuesday.
Over the past five years, we've updated this guide as GivingTuesday has grown and evolved, adding additional sections and strategies along the way. We're so pleased to share this content with you for another year. This comprehensive resource includes:
- A step-by-step GivingTuesday plan, covering goals, objectives, resources, metrics, targets, audience, and content
- Strategies and quick tips for your GivingTuesday communications channels, including email, Twitter, Facebook, Instagram, YouTube, LinkedIn, and Snapchat
- A detailed GivingTuesday timeline, covering the lead up, the launch, and the weeks and months after the big day
For more guidance in this area, check out our other online fundraising content and resources.
And if you have questions or hit a roadblock, please reach out to me at any time. Happy planning and here's to a successful December 3rd!