Chicago, IL (December 3, 2015) – Earlier this week, #GivingTuesday once again reached record levels, raising a total of $116.7 million dollars, an increase of 155 percent compared to last year’s total funds raised, according to #GivingTuesday’s reported 2015 results. This year, 698,961 donors participated in the movement, making 1.08 million gifts worldwide, and garnering over 114 billion impressions on Twitter. Since its inception in 2012, the movement has surpassed the previous year’s record-level achievements, which points to a continuing trend in philanthropy: Americans are giving more money to nonprofits.
Peter Fissinger, President and CEO of Campbell & Company, explains what is driving this growth in his interview with the Chicago Tribune earlier this week. In the article, Peter shares his insight into charitable giving in the U.S., what makes #GivingTuesday successful, and how giving has been impacted by social media and technology. “It’s a confluence of many factors, but quite honestly the economy has been a significant factor,” says Peter. “You can track the results against things such as the S&P 500 or pre-tax corporate profits or disposable income. In addition, I believe that organizations are always growing in sophistication in their ability to reach out and engage donors.”
To read Peter’s interview with the Chicago Tribune on charitable giving in the U.S., visit the article here.