Countdown to #GivingTuesday! Download our Free Guide for Nonprofits!

GT2014With 76 days and counting until one of our favorite events of the year, Campbell & Company is excited to share our "Short and Sweet Guide to #GivingTuesday - a Toolkit for Nonprofits."

#GivingTuesday is a movement that has inspired a national day of philanthropic giving to kick off the holiday season. Falling on the Tuesday after consumer-focused “Black Friday” and “Cyber Monday,” the 3rd annual #GivingTuesday will be held on December 2nd, 2014.

As a firm, we encourage our clients to take a strategic, disciplined and creative approach to managing and developing relationships with members, donors and friends. Accordingly, we recognize #GivingTuesday is a great opportunity to weave interactive engagement into those relationships and act as a touchpoint in our clients’ cultivation efforts. Our goal in compiling this guide is to assist our nonprofit friends as they innovate to leverage #GivingTuesday, telling their stories to inspire gifts and strengthening the fabric of their
communities—local, national and international—for the better.

Please let us know how you like the toolkit and if you have found it be helpful!

Nonprofit Trends, Fundraising Tips

Sarah Barnes

As an Online Fundraising Consultant, Sarah Barnes works with organizations to optimize their online presence through analyzing data that ultimately reveals strategies for the future. In her work with clients, Sarah most values opportunities to review and assess online data from multiple channels such as an organization’s website, social media channels and email marketing initiatives, to inform decisions, as well as working closely with organizations to brainstorm and identify and optimize strategic online fundraising initiatives.