We would be surprised if you haven’t already poured a bucket of ice over your head, in support of ALS. The Ice Bucket Challenge has not only raised awareness about the disease and funds for the cause but is also prompting many nonprofits to ask the question “how do we do this too?”
Modern Healthcare recently published an article which looks at the campaign’s marketing and communications lessons for healthcare nonprofits to use in their own fundraising programs.
“The old adage is people give to people, and this is a prime example,” says Adam Wilhelm. “It's peer-to-peer fundraising at its best.”
The limited time to act upon is yet another element that prompts many to participate “It creates a sense of urgency,” says Sarah Barnes.
While the use of social media can help support your overall message, an organization needs to be aware that the end goal is to engage, steward and retain donors. “Social media is a great way to engage donors and get your message out there,” Wilhelm says, “but you have to think about how to steward all these people and lead them to the next giving opportunity.”
You can read the complete article here.
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Campbell & Company is a national consulting firm offering advancement planning, fundraising, communications and executive search services for nonprofit organizations in the education, health and medicine, arts and culture, environment, social service, and professional society fields.
Through thirty-eight years and thousands of engagements, Campbell & Company has helped nonprofit organizations anticipate and manage the challenges of the philanthropic marketplace. The company maintains offices in Chicago, Los Angeles, Portland, the San Francisco Bay Area, Seattle, and Washington, DC. For more information, please visit www.campbellcompany.com.