Brian Kish presented "Understanding Annual Giving's Role as a Funnel for Major and Planned Gifts" at #casenais 2011

A strong annual giving program should focus on attaining giftsBrian Kish annually and strive to build a pipeline for major and planned gifts. Most major and planned giving donors often start their philanthropic relationship with an institution through the annual giving office. Thus, the decisions and choices that we make today in our annual giving program will most certainly impact the future success of the major and planned giving offices. Discuss strategies for strengthening that pipeline and building mutually beneficial partnerships between the annual and major/planned giving offices.

Click here to view the presentation slides.