American Giving Continues To Grow, Near Pre-recession Levels

Americans gave an estimated $335.17 billion to charitable causes in 2013, representing 4.4 percent growth (3.0 percent adjusted for inflation) from the previous year, according to Giving USA 2014: The Annual Report on Philanthropy. This continues the trend of steady growth that we have observed since the recession, and Giving USA is optimistic that as soon as next year giving should return to pre-2008 levels.

"Philanthropy continues to rebound within the larger economic climate; growth is steady across most giving sectors. The strong health of the stock market has given rise to large gifts from individuals to their charities of choice.  As always, there are opportunities for nonprofit organizations that manage their operations effectively and build a compelling case for philanthropy.” says Peter Fissinger, President & Chief Executive Officer of Campbell & Company, a national fundraising consulting and executive search firm. "By continuing to strategically build relationships with their best donors and prospects, nonprofits can help ensure their sustainability and growth both now and in the future."

Other key findings from Giving USA 2013 include:

Giving by Source

GivingbySource

  • Individual giving rose to $240.60 billion, a 4.2 percent increase (2.7 percent adjusted for inflation) over 2012. This figure was bolstered by continued economic improvement, including the 27.8 percent growth of the S&P 500—compared to an 11.1 increase from 2011 to 2012—growth in personal and disposable income, and a modest drop in the unemployment rate.

  • Corporate giving, including cash gifts, in-kind contributions, and corporate foundation grants and gifts, was the only source that did not show growth last year, declining 1.9 percent from 2013 to 2012 and totaling $17.88 billion. However, since extenuating factors such as significant in-kind gifts from major pharmaceutical companies drove an appreciable portion of corporate giving’s 16.9 percent growth in 2012, this year’s slight decline is understandable.

Giving by Sector

GUSASectors

About Giving USA Foundation™

Giving USA is a public outreach initiative of Giving USA Foundation™, which was established by the Giving Institute to advance philanthropy through research and education. Headquartered in Chicago, the Foundation publishes data and trends about charitable giving through its seminal publication, Giving USA, which has documented who gives what to whom for more than 50 years, and quarterly newsletters on philanthropy-related topics. To learn more visit www.givinginstitute.org.

How to obtain Giving USA 2014

Giving USA is the most up to date and comprehensive report on American philanthropy. The Giving USA 2014 Reports Highlights can be downloaded FREE online at www.givingusareports.org. Other products include the complete report – now available in paperback; a “Giving USA Spotlight;” the Giving USA data tables; and a digital package, which includes a graph pack of PowerPoint slides for board meetings. Use code: GI1430 to receive 30% off. A limited run of the 2010, 2011, and 2012 complete report in paperback is also available!

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You can follow and join in the conversation on Twitter using the tag #GivingUSA2014.  

Campbell & Company is holding Giving USA programs in Chicago, Cleveland, Los Angeles, Milwaukee, Minnesota, Nashville, and Washington, DC, as well as a national webinar.

To learn more about our events, click here

Campbell & Company is a national consulting firm offering advancement planning, fundraising, communications and executive search services for nonprofit organizations in the education, health and medicine, arts and culture, environment, social service, and professional society fields.

Through thirty-seven years and thousands of engagements, Campbell & Company has helped nonprofit organizations anticipate and manage the challenges of the philanthropic marketplace. The company maintains offices in Chicago, Los Angeles, Portland, the San Francisco Bay Area, Seattle, and Washington, DC. For more information, please visit www.campbellcompany.com.

Nonprofit News, Giving USA

Sarah Barnes

As an Online Fundraising Consultant, Sarah Barnes works with organizations to optimize their online presence through analyzing data that ultimately reveals strategies for the future. In her work with clients, Sarah most values opportunities to review and assess online data from multiple channels such as an organization’s website, social media channels and email marketing initiatives, to inform decisions, as well as working closely with organizations to brainstorm and identify and optimize strategic online fundraising initiatives.

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