It is holiday season which means #GivingTuesday is around the corner!
For the second year in a row, Campbell & Company is part of #GivingTuesday, a nationwide movement that harnesses the power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season.
“In a perfect world, we might give every day,” says Marian Alexander Deberry, Director, Executive Search at Campbell & Company. “Giving Tuesday reminds us to honor our own generosity.”
Scheduled for December 3, 2013 – the Tuesday after Thanksgiving –and the day after the famed “Black Friday" and “Cyber Monday”, #GivingTuesday leverages the power of social media to create an opening day for giving.
#GivingTuesday has already inspired over 1,400 organizations and people in all 50 U.S. states and around the world to take collaborative action. Each aims to improve their local communities and give back in better, smarter ways to the charities and causes they support and help create a better world.
“Lifelong giving relationships can start anywhere, and they usually start small,” says Andrew Brommel, Director, Communications Consulting at Campbell & Company. “Every gift that #GivingTuesday inspires—large or small—is a chance for an organization to build a longer-term connection. It’s a very simple idea on its own, but for organizations that can connect it to a strong fundraising and communications program, it has great potential.”
“#GivingTuesday puts a spotlight on the opportunity to make a difference through philanthropic action,” says Adam Wilhelm, Senior Consultant at Campbell & Company.
Members of Campbell & Company have made their commitment for the giving season.
“Giving Tuesday is an important reminder of the impact our sector can have on our local, national, and international communities,” says Carrie Dahlquist, Director, Strategic Information Services at Campbell & Company. “And I’m honored to help support nonprofit organizations and their constituents in their missions to change the world one gift at a time.”
“#GivingTuesday encourages us be more thoughtful and deliberate about our philanthropic giving,” says Jeff Wilklow, Vice President at Campbell & Company. “As a parent, I particularly appreciate the opportunity Giving Tuesday provides to continue the conversation with my family about the importance of being involved and supportive members of our community.”
How are you giving back this #GivingTuesday? Share with us how you are giving back and your charity of choice will be eligible to receive $25 donation from Campbell & Company!
#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a national day of giving on November 27, 2012. This first-of-its-kind effort harnesses the collective power of a unique blend of partners— charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a national moment around the holidays that is dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are synonymous with holiday shopping.
A team of recognized experts and influencers, initially convened by leaders of 92nd Street Y and supported by a core group of founding partners, are spearheading this effort. Founding partners include United Nations Foundation, DonorsChoose.org, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever, United Way, The Case Foundation and VentureThree Capital. Leaders in philanthropy, social media, innovative giving, grassroots organizing, marketing and communications are providing counsel and resources to help build this movement.
To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit:
About Campbell & Company
Campbell & Company is a national consulting firm offering advancement planning, fundraising, communications and executive search services for nonprofit organizations in the education, health and medicine, arts and culture, environment, social service, and professional society fields.
Through thirty-plus years and thousands of engagements, we have helped nonprofit organizations anticipate and manage the challenges of the philanthropic marketplace. With offices around the country, Campbell & Company brings you the benefits of local knowledge, and national best practices.
Please visit www.campbellcompany.com for more information.