#GivingTuesday™ began its life as a simple idea and we’ve embraced it right from the start.
#GivingTuesday is harnessing the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. Coinciding with Thanksgiving and the commencement of holiday shopping, #GivingTuesday motivates people to give back to support their local communities to create a better world.
Taking place on Tuesday, December 3, 2013 – the Tuesday after Thanksgiving – #GivingTuesday is creating a national moment around the holidays dedicated to giving.
As #GivingTuesday team likes to put it “We have a day for giving thanks. We have two for getting deals….Wouldn’t it be great to have a day for giving back?”
How it all started…
The United Nations Foundation joined as partners, bringing their strategic and communications power to the project.
An amazing team of influencers then offered their ideas, contacts and wisdom to help shape and improve the concept.
A powerful list of corporations and non-profits agreed to be founding partners, helping spread the word and committing to their own #GivingTuesday initiatives.
And, since then, countless organizations, friends and leaders have all added their support and talents to make #GivingTuesday a reality.
But what really matters is YOU. #GivingTuesday relies on people everywhere playing their part to make it a real success.
How are you giving back? How are you spreading the word?Share with us below how you are giving back and your charity of choice will be eligible to receive a $25 donation from Campbell & Company