Nonprofit News

Access the latest news in the nonprofit sector.

Sarah Barnes

As an Online Fundraising Consultant, Sarah Barnes works with organizations to optimize their online presence through analyzing data that ultimately reveals strategies for the future. In her work with clients, Sarah most values opportunities to review and assess online data from multiple channels such as an organization’s website, social media channels and email marketing initiatives, to inform decisions, as well as working closely with organizations to brainstorm and identify and optimize strategic online fundraising initiatives.

SPOILER ALERT! Were you surprised when Daenerys went Mad Queen in Season 8, Episode 5 of Game of Thrones? Were you thinking to yourself, “whoa, I knew she was tough, but I didn’t know she felt like that?”

In the same way Daenerys threw us all for a loop—sometimes (though hopefully with no fire involved) our donors surprise us, too. In fact, it’s common for us to make assumptions about what our base of supporters wants to hear without stopping to unpack the diverging values and motivations that are active within it.

Marketing, Communications Strategies, Blog, online fundraising

As nonprofit fundraisers look at the year ahead, it’s clear that rapid changes in technology show no signs of slowing. As technology moves forward, your donors’ expectations for their online giving experiences and their behavior online change too.

While nobody can fully predict where online fundraising is going, it’s likely that these four noteworthy online fundraising trends will shape the success of your operation this year. I’d love to hear what other online trends you’re seeing. Drop a note below or send an email to me at sarah.barnes@campbellcompany.

Nonprofit Trends, Fundraising Tips, Fundraising, Blog, online fundraising

According to the M+R 2018 Benchmarks Study, total online revenue for nonprofits grew by 23 percent in 2017. With online giving becoming increasingly essential to nonprofits’ fundraising models, every organization will need to make sure giving online is easy and fast.

In my work with nonprofits, I typically see three critical yet simple tactics that can boost giving. As you read through these, feel free to email me with any questions at sarah.barnes@campbellcompany.com or weigh in below in the comments section.

Nonprofit Trends, Fundraising Tips, Fundraising, Blog, online fundraising

In my post, Three Critical (and Simple) Tactics for Boosting Your Online Fundraising, I talk about simplifying the path from clicking on your website or email to making a donation. For this blog, I want to dig in a bit more on a subject that I think makes a big difference in optimizing your email fundraising efforts AND one that I love talking about: calls to action.

CTAs are those buttons or graphics that grab donors’ attention, getting them to focus on what you want them to do. Whether you’re trying to get donations, volunteers, or signatures on a petition, call to action buttons are the number one driver of click-throughs on your emails, website, and other marketing materials, according to Campaign Monitor.

Nonprofit Trends, Fundraising Tips, Fundraising, Blog, online fundraising


March 1st brings important changes to Collins Group, a division of Campbell & Company, and two influential leaders in the Northwest nonprofit landscape. Kate Roosevelt, Executive Vice President, will take on managerial responsibilities for Collins Group and for the West Coast operations of the combined firm. Aggie Sweeney, Division President and CEO, will begin a new full-time role as Senior Counsel for the firm.

Campbell & Company News, Northwest

Aggie Sweeney’s career has spanned four decades, touching all philanthropic sectors, influencing her peers, and making a mark on the face of fundraising in the Northwest. On March 1st, she begins a new full-time role as Senior Counsel for Collins Group, a division of Campbell & Company, after serving as Division President & CEO. Aggie has a long history with Collins Group, joining in 1999, becoming President and CEO in 2004, and leading the firm as it joined forces with Campbell & Company in 2013.

Campbell & Company News, Northwest

It's all about the people. 

At Campbell & Company, we know Marian Alexander DeBerry as our Executive Search Director, a
strong leader and accomplished professional highly skilled in her field. She certainly lives up to this image with 20 years of experience in executive search and active involvement in professional associations. Marian is the Co-Chair of both Forefront’s Advisor Member Network and AFP Chicago’s Fellows Program. She is also an annual speaker at the Minority Advancement Institute of the Council for Advancement and Support of Education (CASE).

Executive Search

We’re pleased to announce that we have recently added seven new additions to our team. These professionals represent a diverse group of skills and a wealth of experience in fundraising, communications, graphic design, analytics, and marketing. Read more about the value our new team members bring to our clients and our firm in their full profile

Campbell & Company News

According to Giving USA: The Annual Report on Philanthropy, charitable giving in the U.S. reached its highest level since the Great Recession. In 2014, Americans donated a total of $358.38 billion to nonprofit organizations, representing five years of continued growth. The positive trajectory of charitable giving in the U.S. is a significant representation of the industry’s current strength and its potential for future growth. 

Nonprofit Trends, Giving USA

With just two weeks until the release of Giving USA’s 2015 Annual Report, Campbell & Company is excited to announce our series of “First Look” events. As the nonprofit sector continues to change, Giving USA’s Annual Report helps us understand the industry’s evolving trends and how best to navigate the current state of philanthropy. We are excited to identify and assess key insights and further dissect the implications of this year’s report. Through a presentation of the report’s findings as well as engaging and interactive panels comprised of distinguished nonprofit leaders, our series of national events will help participants assess their organization’s mission and goals and also help them prepare for their future.

Campbell & Company News, Nonprofit Trends, Giving USA