The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.
Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.
This is our second article in a series on nonprofit visioning—a process to define and clarify the aspirations that inspire nonprofit communities and move them forward. To dig further into visioning and the process we outline today, read our first entry on what a vision statement is and why it’s important here.
You’ve dreaded the questions we started with last week:
- These plans sound great—but what do they add up to?
- I love the new leader so far—but where are they taking the organization?
- This sounds like what you’re already doing, just more of it. What will be different afterward?
A concise, creative vision statement that puts your organization’s deepest aspirations in focus may be the answer you’ve been looking for. But the longer you think about it… and the more important a vision statement feels… the harder it is to know where to start.