The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.
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About this time four years ago, I was wringing my hands over what to say in a pair of what-if year-end appeal templates.
The “what if” giving me pause was imagining a Trump victory in the upcoming election, an outcome that many thought improbable at the time. But I was in the midst of a fascinating research project on fundraising within the LGBTQ movement, and we needed to be prepared for either possibility so that the appeals for four LGBTQ community centers could drop quickly after election night.