Charitable giving reached a record high of $471 billion in 2020, according to Giving USA: The Annual Report on Philanthropy. Overall, giving increased by an estimated 5.1% over 2019. The report reflects a unique and complex year in giving, as economic indicators were broadly mixed and donors were motivated by multiple crisis events such as the pandemic and the racial unrest created by the murder of George Floyd.
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According to Giving USA 2020: The Annual Report on Philanthropy, U.S. charitable giving reached $449.64 billion in 2019, a 4.2 percent increase in current dollars over 2018. Total giving in 2017, 2018, and 2019 represent the three highest levels on record.
In 2019, individuals drove this generosity, buoyed by a robust economic environment. The S&P 500 soared 28.9 percent over 2018, while disposable personal income increased 4.3 percent and GDP grew 4.1 percent, all in current dollars. These three economic indicators are closely tied to charitable giving, paving the way for strong growth in giving in 2019.
Whether you’re beginning your campaign, ready for your public phase launch, or somewhere in between, your organization is grappling with tough questions right now. You’re likely wondering how the COVID-19 pandemic and a possible economic downturn will impact your fundraising campaign and what steps you should take to adapt.
While this is an unprecedented time, we can navigate the current environment by looking back at lessons from other challenging times and doubling down on campaign fundamentals. We shared three key recommendations below to help set up your campaign for continued success.
Last updated: April 28, 2020
Over the last week, we’ve seen several provisions of the CARES Act—the major coronavirus response and relief bill that Congress passed—go into effect. If you’re wondering what that means for your organization, you’re not alone.
That's why we created this resource with background on the legislation, information on accessing the SBA program loans, and the potential impact on nonprofits.
According to Giving USA 2019: The Annual Report on Philanthropy, charitable giving in the United States reached $427.71 billion in 2018. This represents a slight increase of 0.7 percent in current dollars and a decline of 1.7 percent when adjusted for inflation. Following four years of steady growth in giving, these mixed results for 2018 reflect a complex giving environment, influenced by economic conditions, public policy, and significant tax law changes.
In 2017, charitable giving in the United States reached a new milestone, surpassing $400 billion for the first time and recording the highest inflation-adjusted level ever. Responding to a growing economy, Americans contributed $410.02 billion to organizations across the nonprofit sector, according to Giving USA 2018: The Annual Report on Philanthropy.
According to Giving USA 2017: The Annual Report on Philanthropy, Americans set a new giving record in 2016, contributing $390.05 billion to a wide range of nonprofit organizations. This outcome is remarkable, if more modest than some anticipated, as there were fewer mega-gifts of more than $200 million and bequests dropped 9.0 percent in current dollars. While the 2016 growth rate in total giving—2.7 percent in current dollars—was below the five-year average, the results reflect broad-based philanthropic support in smaller amounts that culminated in a record year of giving.
In 100 short days, President Trump’s administration set off an unprecedented whirlwind of activity and headlines, resulting in widespread speculation about the attendant political, social, and economic consequences. Across the nonprofit sector, many organizational leaders continue to wonder how enacted, proposed, and future changes could impact their fundraising efforts and what steps they should take to safeguard their missions.
Nonprofit leaders are wondering how to take on 2017 with a new presidential administration. With Trump wasting little time to sign Executive Orders and alter pre-existing policies, more changes are sure to come. For now, Campbell & Company assembled the following recommendations to help nonprofit leaders respond and push for success. Moving forward, we will maintain a close eye on new developments and relay additional recommendations as necessary.
CHICAGO, IL (June 14, 2016) - In 2015, charitable giving in the U.S. reached a total of $373.25 billion - an increase of 4.1 percent in current dollars between 2014 and 2015, according to Giving USA 2016: The Annual Report on Philanthropy. The increase in charitable giving by all sources marks consecutive, record-setting years in total giving, a direct reflection of both economic improvement and the dedication of hardworking philanthropists driving Americans to record levels of giving.
“The results this year—milestones for giving in the USA—are truly inspiring. The total of $373.25 billion is 2.1% of the Gross Domestic Product (GDP), a watermark reinforcing Americans’ commitments to organizations that impact both their lives and those of their fellow citizens,” says Peter Fissinger, President & Chief Executive Officer of Campbell & Company, a national fundraising consulting and executive search firm for nonprofits. “The continued upward trend is heartening, and those of us in this industry will strive to help the organizations we serve build upon such generosity, further advancing their missions in the world.”