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Pat Chesnut and Susannah Young

Pat Chesnut and Susannah Young are Senior Consultants with Campbell & Company’s Communications team. They have collaborated on several annual reports for clients, including The Wilderness Society, the American Academy of Pediatrics, and the Joffrey Ballet.

The nonprofit annual report. An age-old method to communicate how your organization made an impact over the past year, honor those who helped along the way, and connect with your closest supporters 

At a time when you have more communication vehicles to choose from than ever before, this traditional tactic can still move the needle. We’ve worked with organizations across the nonprofit sector to write and produce annual reports, and we’ve seen firsthand how they can inspire donors 

But what are the best practices for creating an annual report? How should your organization tackle the valuable opportunity an annual report presents—a chance to develop a compelling creative piece that expresses your mission and highlights your successes to your closest supporters 

Fundraising Communications, Communications Strategies, Blog