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Maddy Fisher

Maddy Fisher is a Marketing and Business Development Intern at Campbell & Company. Maddy works to improve our client experience, create thought leadership content, and streamline our firm processes.

Studies in philanthropy often focus on the strong fundraising presence of baby boomers as well as the increasing importance of appealing to the millennial generation as a part of your development strategy. However, something that gets less attention in the philanthropic landscape and in the media is the role of Generation X, those born in the early-to-mid 1960s to the early 1980s.

As Gen X philanthropists come into their own—and we celebrate the 25th anniversary of their era-defining film “Reality Bites”—2019 is the perfect time to give this often-overlooked generation the attention it deserves.

We’ve outlined some thoughts on the matter below, but we also want to hear from you! Drop us a note in the comments section and let us know your impression of what’s working (or not working) as you think about reaching Gen X.

Nonprofit Trends, Fundraising Tips, Fundraising, Blog

Nonprofits have wrapped up their #GivingTuesday campaigns and end-of-the-year fundraising pushes and are hitting the ground running in 2019. But before you move ahead, take a beat to examine your digital fundraising strategy.

Practically every organization has some sort of online presence, but small tweaks and additions to your digital approach could produce substantial returns in both engagement and fundraising capacity.

Fundraising Tips, Fundraising, Blog, online fundraising

In September, we published an article on the basics of donor-advised funds (DAFs), outlining why this giving vehicle is important, how it works, and what types of sponsoring organizations can manage DAFs.  

Now, we’re following up with a blog focused on DAF holders, answering an important question for today’s development officers: how do I work with and engage this donor segment? 

Fundraising Tips, Fundraising, Blog

Donor-advised funds (DAFs) have surged in popularity over the past decade, becoming one of the most talked about and popular giving vehicles.

But before development professionals can craft a strategy to engage DAF holders, they need a foundational understanding of the giving vehicle itself. Read on for the information you need to know about the DAF giving process, DAF sponsors, and more.  

Fundraising Tips, Fundraising, Blog