Nonprofit News

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Lauren Collette

Lauren Collette is a Consultant at Campbell & Company. Lauren works with nonprofit organizations to develop both online and traditional fundraising strategies and build strong relationships with donors and leadership.

When you use your smartphone to shop online, check your bank account, or donate to a nonprofit, do you change the way you think about yourself? Do you put on your customer hat when shopping and your donor hat when gifting? Neither do your donors.  

As modern consumers accustomed to the ease of mobile transactions and customer-centric service experiences, we have become used toand now expectconvenience when interacting with organizations. Always.  

Think back to your recent online activities. What do you do when a webpage takes too long to load or isn’t the right format for your device? You exit and find another website that works better. Your donors will do the same if their experience on your nonprofit's website isn’t seamless.   

Blog, online fundraising