How to Invest Limited Fundraising Resources for Your COVID-19 Response
For almost every nonprofit organization, COVID-19 has placed a strain on essential resources in one way or another. Some are fighting to remain viable in the face of a total shutdown of their operating model. Others are experiencing skyrocketing demand and an outpouring of generosity from their communities. Still more are somewhere in the middle.
What all organizations have in common, though, is continued pressure to raise money at or above previous levels, all while trying to conserve resources in an uncertain environment.
To thread the needle between increased fundraising needs and scarce resources to meet those needs, you’ll need to think critically. Our Strategic Information Services team recently shared a process all organizations can follow—in as little as three weeks—to develop a crisis fundraising strategy using their donor data.
Beyond following that all-purpose process, we recommend using an approach tailored to the way the pandemic has impacted your organization. Below, we walk through fundraising approaches designed for organizations facing three different realities:
- “We are fighting to survive.”
- “This is our moment.”
- “We’re not on the front lines, and we’re not sure what we should be doing.”
