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Kate Effland and Jacquelyn Peters

Kate Effland is a Consultant, and Jacquelyn Peters is a Senior Consultant at Campbell & Company. They help organizations pair data-driven strategies with sound fundraising operations and identify areas for growth.

Qualification—the active dialogue with a prospect that helps you better understand their capacity, linkage, interest, and inclination to support your organization—is an increasingly important component of an effective fundraising program.

But despite its inherent value, few organizations dedicate the time and resources to create a qualification program—or implement qualification activities—grounded in best practices. To address this gap, Campbell & Company spoke with organizations across sectors with a range of qualification experience and practices. 

Download Qualifying Donors, a research study. 

Fundraising Tips, Campbell & Company Research Findings, Fundraising