Qualifying Donors: Best Practices, Common Challenges, and Reflections from the Field
Qualification—the active dialogue with a prospect that helps you better understand their capacity, linkage, interest, and inclination to support your organization—is an increasingly important component of an effective fundraising program.
But despite its inherent value, few organizations dedicate the time and resources to create a qualification program—or implement qualification activities—grounded in best practices. To address this gap, Campbell & Company spoke with organizations across sectors with a range of qualification experience and practices.
