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Kate Effland

Kate Effland is a Consultant at Campbell & Company. She understands that data-driven strategies paired with sound fundraising operations are critical pillars for any successful organization. Kate is passionate about helping organizations unearth the resources they need to make a difference in their community.

Successful fundraising balances the art of persuasion and the science of behavior. The art, crafting a compelling case for support that can persuade a potential donor to invest, complements the science, understanding the donor’s giving patterns, interests, and financial capacity to give.

The art is learned over time as a fundraiser grows in their experience; the science, especially in understanding donor capacity, is right at our fingertips—we just need to know how to find it. Data analytics is at the heart of understanding donor capacity, and you do not have to be a data expert to access this information.

Strategic Information Services, Fundraising Tips, Fundraising, Blog, Beam Insights

A great deal has changed over the last two months, and our schools have been the epicenter of so much upheaval and adaptation. As development professionals, we need to support our independent school communities by checking in, asking for feedback, involving volunteers where we can, and helping to plan culmination celebrations.

While we steward our communities today, we also need to prepare for a 2020-2021 school year that is shaping up to look very different from the past. Below, we walk through several ways you can manage uncertainty and set the stage for a successful year, from new family engagement to fundraising planning.

Independent Schools, Strategic Information Services, Fundraising Tips, Fundraising, Blog, Beam Insights