In 2017, a LinkedIn profile is a necessity for all nonprofit leaders—absence from the professional networking site can raise a bigger red flag than even the weakest profile. A recent CareerBuilder study found that employers are 57 percent less likely to interview a prospect who doesn’t have an online presence. In many ways, LinkedIn functions as a professional fingerprint. Executive search consultants use LinkedIn to research candidates, confirm work experience, and find contact information. Beyond these basic functions, LinkedIn also provides a means to gauge a candidate’s overall professionalism and sophistication. A sharp profile can make a lasting impression on a search consultant. To this end, my colleagues and I mined our broad experience working with top candidates and put together six recommendations to help nonprofit leaders get noticed on LinkedIn.
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