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Jade Graddy

Jade Graddy is an Associate Consultant on the Campbell & Company Communications team. Jade joined Campbell & Company in March 2018 after seven years of working with nonprofits in the United States, the Middle East, and Africa.

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Your website is a one-stop shop where people can learn about your mission, see examples of your work in action, and give to your organization. This is what makes it the most important communications channel for most organizations.

Yet the marketplace for attention is fierce, and it can be a challenge to make sure your organization’s message is heard amid the noise. By employing web copywriting best practices, you can make your most essential information stand out—and fast. Whether you’re refreshing your “About Us” page, creating a new page for a fundraising campaign, or drafting a blog, the following tips can help you along the way.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series