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Dan Pronovost

Dan Pronovost is a Consultant at Campbell & Company. Dan approaches each client engagement with active listening, effective communication, attention to detail, and strategic thinking.

For nonprofit organizations, the decision to embark on a comprehensive campaign can be one of the most significant they will ever make. The magnitude of a campaign raises important questions, such as “who will lead the campaign?” or “are we using our database wisely?”

A campaign also calls forth well-founded worries, such as the perception that the annual fund will suffer. Since the most common early donors to a campaign are those who already make annual gifts, Campbell & Company decided to explore the conventional wisdom that campaigns cannibalize annual giving.

Fundraising Tips, Campbell & Company Research Findings, Fundraising, Campaigns

The desire many donors have for their generosity to be remembered in some tangible way has been a part of philanthropy for a long time. In fact, the first evidence we have of physical donor recognition goes back some 5,000 years; anthropologists believe that the benefactor of an ancient Sumerian temple is represented on—wait for it—a plaque on the temple wall.*

Naming opportunities are a time-honored way for organizations to leverage significant gifts during capital campaigns. And historically, those rights have been granted in perpetuity. But complications have begun to arise, now that these one-time gifts’ legacies are outlasting the useful lives of the buildings themselves. In other words, when it’s time to renovate or replace an aging facility, organizations find themselves having to fund a campaign without being able to offer donors that time-tested plaque on the wall.

Northwest, Fundraising, Fundraising Tips, Arts & Culture Trends