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Craig Hightower

Craig Hightower is a Vice President and Director, Western Region at Campbell & Company. Craig leads our Los Angeles, Orange County, San Diego, and San Francisco Bay Area practice, providing fundraising counsel to Arts & Culture, Healthcare, Human Services, Education, and Environmental nonprofits.

As the sixth largest economy in the world and a powerhouse of innovation, California affects the entire philanthropic market. To better understand philanthropy in California, we assembled a comprehensive overview of giving trends in the state since the Great Recession of 2007–2009. This report is designed to help professionals and organizations in California navigate the uneven philanthropic landscape that has persisted ever since the banking and housing crises of those years first hit. As a harbinger of larger trends throughout the nation, we also hope this report will inform individuals engaged in philanthropic work in communities and other regions throughout the nation.

Nonprofit Trends, Nonprofit News, Giving USA, Campbell & Company Research Findings, West Region

Mega-gifts are on the rise, according to The Chronicle of Philanthropy. They are the holy grail of
philanthropy: large single donations can impact an organization significantly by re-energizing programs, supporting organizational growth and transforming communities. Higher education and healthcare organizations are getting the lion’s share of large gifts of $10 million and above, but so
 far those mega-gifts have eluded human services organizations. What can nonprofits in the human services sector do to better position themselves for large cash opportunities?

Fundraising, West Region, Human Services Trends

After finishing a delicious meal with family and friends at a local Chinese restaurant, I was anxiously awaiting the routine passing of the fortune cookies. It’s always entertaining to learn about what my future might hold, or what pearls of wisdom the fortune might share. So I hurriedly opened my fortune to see what I might learn about myself. I had to read it a couple of times, because I just didn’t understand what it was telling me. It read: “It is not your character to give.”

Nonprofit Trends, Fundraising Tips, Fundraising Communications, Communications Strategies, Fundraising, West Region


Where Does The Love Go? 

I was walking around in a local mall several years ago when I came across a huge sign in a store window that caught my attention. It read, “Customer Appreciation Days, One Week Only! August 1-7.” The sign reminded me of many donor stewardship and recognition programs I had encountered through the years working with different organizations’ development departments. It also reminded me of my own experiences as a donor: I am really appreciated the week I write the check, but then where does the love go?

Nonprofit Trends, Fundraising Tips, Fundraising, West Region