Major gift work is demanding. As a frontline fundraiser, you need to stay laser-focused on donors to build relationships, meet goals, and fund vital programs. It’s difficult to take a step back and look at the big picture—but that context can make you a better fundraiser.
How is the sector changing? What developments are impacting who gives and how they show their generosity? Do we need to change the way we raise money in response?
We distilled five of the most important trends shaping the fundraising landscape into a quick overview for our busy audience. Read on for our roundup, plus one strategy per trend to help you adapt.