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Cassie Carter and Kate Effland

Cassie Carter, PhD is a Senior Consultant and Kate Effland is a Consultant at Campbell & Company. Cassie and Kate work with organizations to strengthen their fundraising strategies, with a focus on major gift programs.

To guide your major gift team as they navigate uncertainty, we compiled an article collection that explores how to make the most of the four pillars of major gift fundraising—Leadership, Staff & Systems, Case for Support, and Donor Engagement—in times of crisis.

If your organization is navigating a challenging situation, we know now more than ever is the time to stick to your mission and implement best practices. In this collection, we share strategies to help build relationships, leverage donor data, tweak donor communications, and retain high-performing fundraisers.

Download the article collection.

Fundraising Tips, Campbell & Company Research Findings, Fundraising