California Major Gift Fundraising: A Research Study
Major giving is a critical part of funding for California nonprofits, which is why fundraisers and consultants are constantly discussing major giving best practices. But are these approaches working in practice?
In 2018, Campbell & Company set out to answer this question. Through a comprehensive survey and a series of interviews, we gathered information from California nonprofits across sectors to understand how organizations are approaching major giving and what is working well.
