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Carrie Dahlquist

Carrie Dahlquist is Director of Strategic Information Services at Campbell & Company. Carrie’s areas of expertise include Advanced Analytics, Benchmarking, Campaign Management, and Strategic Planning.

You’re midway through a major fundraising campaign, and it’s time to take stock. Are you still on track to reach your goals? What course corrections do you need to make to your campaign plan? And what does a path to success really look like at this stage? 

Chances are, you started out with a solid plan at the beginning of the campaign. You invested time and resources to gauge stakeholder interest and develop a document to guide you through the unknown ahead. But halfway through, circumstances may have changed, and staff are often looking at the all-important campaign plan less and less. It’s time to refresh your strategy so it remains relevant 

Strategic Information Services, Fundraising, Campaigns, Blog

In a recent Campbell & Company survey, 75 percent of respondents cited a disconnect between their day-to-day activities and their organization’s strategies. We weren’t surprised! It’s easy to get sidetracked with new projects that have short-term advantages but that lose sight of long-term goals. And although efforts to establish formal strategic plans are well-intentioned, they can easily end up sitting on a bookshelf or in a drawer without any connection to present day matters. So how can you align an organization with its strategies? We recommend balanced scorecards.

Nonprofit News