Should You Participate in #GivingTuesdayNow? Advice and Best Practices

As nonprofit organizations respond to the COVID-19 pandemic, the need for funding is increasing. Organizations must continue soliciting donors to fill funding gaps while respecting the current economic climate.
In response to this time of need, GivingTuesday is launching another international day of giving: #GivingTuesdayNow. Scheduled for May 5, 2020, this emergency response aims to drive philanthropy to nonprofits that are serving our communities during this global crisis.
Your organization may be deciding whether to participate in this special day of giving, dedicating finite resources to planning and day-of management. Use our recommendations below to guide your decision-making process and make the most of #GivingTuesdayNow if you do opt in.