The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.
Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.
Language is admittedly subjective.
And perhaps you’re ready to defend the maxim that any writing decision is best when it's informed by the particular audience, medium, or context at hand. (I get it—my college English professor's pleas to "Consider your audience!" are ringing in my ears to this day.)
But in the nonprofit sector, some verbs really are better than others.