Nonprofit News

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Anna Goren

Anna Goren is a Senior Consultant, Communications at Campbell & Company. Anna offers balanced and collaborative solutions to complex communications challenges in the nonprofit sector, where she shares a passion for her client’s missions and is motivated by the power of storytelling.

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


“Systems change” isn’t just for the wonks anymore. It’s the aquarium taking on the systems that threaten marine life. It’s the food bank that’s not just feeding people, but taking on the broken food system behind pervasive hunger. And it’s every organization, staff member, and donor learning the difference between a racist uncle and the broader structures, policies, and institutions that harm Black people en masse.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Nothing conveys the true meaning, impact, and weight of your mission like the words of the actual people who benefit from your work every day. It’s not just a good way to engage and move your audience—it’s the best way to ensure they hear directly from the people who understand your mission best.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


If you’re a fundraiser anywhere on earth right now, COVID-19 has transformed your work: from taking cultivation calls from the one room in your house with a locked door to shifting 300-person events to the internet.

But as the dust begins to settle and we actually figure out how to mute ourselves on Zoom, many of us are beginning to remember what it feels like to plan out our work in weeks and months, not days and hours.

As we venture into the wilderness of donor communications in a global pandemic, we put together a few tips for how to take the long view while continuing to be mindful of the current context.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

Nonprofit communicators face a big question in today’s highly politicized world: how do I discuss hot-button issues and appeal to constituents as nonprofit missions intersect with political realities? How do I do all this while remaining nonpartisan—and do I even want to? Organizations of all stripes are grappling with this challenge, and there’s no one-size-fits-all solution. 

In my work as a nonprofit communications consultant, I often help organizations navigate this complex landscape. Read on for 10 tips to help you craft messages that appropriately engage your stakeholders in this landscape.

Fundraising Communications, Communications Strategies, Blog