Nonprofit communicators face a big question in today’s highly politicized world: how do I discuss hot-button issues and appeal to constituents as nonprofit missions intersect with political realities? How do I do all this while remaining nonpartisan—and do I even want to? Organizations of all stripes are grappling with this challenge, and there’s no one-size-fits-all solution.
In my work as a nonprofit communications consultant, I often help organizations navigate this complex landscape. Read on for 10 tips to help you craft messages that appropriately engage your stakeholders in this landscape.