Writing Tips for Non-writers

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.
Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.
Say it with me: I’m a writer.
Sure, fundraising requires much more than putting pen to paper: the charisma to build relationships, the knack for deftly navigating a database, and the courage to ask for money.
But perhaps the most unsung skill of a fundraiser-in-the-trenches is the language we speak every day on the Communications team at Campbell & Company: writing.