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Andy Brommel

Andy Brommel is the Director of Communications Consulting, and leads Campbell & Company’s communications services for nonprofits across all areas of the nonprofit sector.

In a recent conversation with a fundraiser, I found myself struck by a realization that’s been sitting right in front of me for years (it keeps you humble):

Case development is the only existentially significant part of fundraising that isn’t anyone’s job.

Think about it. A lot of factors go into a successful fundraising program or campaign—building donor relationships, engaging leadership and board, managing data and operations, the list goes on—and there are talented people who come to work every day with each of those as their top priority.

Fundraising Communications, Communications Strategies, Blog

Case development offers an excellent (if generally unwanted) lesson in the difference between “simple” and “easy.”

It’s not a complicated question: why give? (And if it leads you to complicated answers, your work may not be done.) Yet simple as the task may be, case development challenges us to probe the depths of our donors’ hearts and minds and capture the essence of our mission and work in a clear and straightforward proposition that anyone can understand.

Annual Giving, Fundraising Communications, Communications Strategies