Creative Digital Engagement Strategies for Colleges and Universities

A Campbell & Company resource

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Creative Digital Engagement Strategies for Colleges and Universities

COVID-19 has altered the way we connect and forced us to reimagine how to engage alumni, parents, and donors. As you shore up plans for the next fiscal year, you will likely consider which engagement opportunities to pursue.

This resource outlines creative strategies we have seen institutions across the country deploying, organized into five engagement pathways: 

  • Mission-focused
  • Career support
  • Continuing education
  • Fundraising
  • Entertainment
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