The Comprehensive Guide to #GivingTuesday 2018

With expanded sections on storytelling, influencers, email, video, and tech solutions 

About this Guide

The Comprehensive Guide to #GivingTuesday

In 2014, we released our first #GivingTuesday guide to help our mission-driven friends as they prepared for the big day. Since then, we’ve updated the guide each year to include more details and tactical tips. 2018’s toolkit includes a step-by-step plan and timeline, a maturity model to assess your previous efforts, plus expanded sections on:

  • Exploring online platforms and tech solutions
  • Using messaging and storytelling 
  • Incorporating video
  • Leveraging email
  • Engaging influencers
GivingTuesday-2018-Cover copy

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