Event: A Step-by-Step Guide: Using Social Media to Fundraise

Tuesday, October 27, 2020: 11:00am-12:00pm Central | Volunteer Center McHenry County Workshop

In this hour-long workshop, Lauren Collette and Kelsey Nelson, Consultants and members of the Online Fundraising team at Campbell & Company, will walk participants through a step-by-step process for integrating social media into their organizations’ fundraising efforts: from building an engaging content strategy, to mobilizing followers as online ambassadors, to creating goals and metrics that help move the needle. They will use interactive exercises and examples to illustrate best practices in action, and participants will leave the session with concrete next steps to increase the effectiveness of social media in their fundraising programs.


  • Provide a detailed guide to integrating social media into a multichannel fundraising plan. 
  • Prepare participants to build a more robust content strategy for their social platforms. 
  • Explain the function of social ambassadors and how to build an ambassador program.
  • Set-up participants to create goals and metrics for their social media programs and broader online fundraising efforts.

Campbell & Company Presenters:

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