Event: Qualifying Major Gift Donors from a COVID-19 Appeal
Thursday, July 16, 2020: 3:30-3:45pm Eastern at the BRIDGE Online Conference
As organizations navigate the challenges and uncertainty of the COVID-19 crisis, many nonprofits are also managing an influx of new donors. Effective major donor qualification has never been more important—but social distancing guidelines present unique challenges for development shops.
This BRIDGE Talk will give an overview of an effective qualification program, laying out a roadmap for audience members to follow during quarantine and beyond.
Presenter: Christina Yoon, PhD; Vice President and Director, East Region; Campbell & Company