Event: Using Your Fundraising Campaign as a Catalyst for Legacy Giving
June 2-3, 2020: Silver Spring, MD at Planned Giving Days 2020
Exact date and time TBA.
A major fundraising campaign is not just an opportunity to raise funds for specific projects. It's also a chance to grow your fundraising capacity and set up your organization for future success. But how do planned gifts factor into a campaign?
This session will share strategies, examples, and stories that explore how to structure a campaign to bring in planned gifts and what conversations fundraisers and campaign volunteers should be having to encourage legacy giving.
- Mamie Jackson Williams, Vice President of Development, Planned Parenthood of Metropolitan Washington
- Jeff Wilklow, Vice President, Campbell & Company